New report analyzes over two million e-commerce transactions from the last holiday shopping period, tracking increases in other key holiday sales metrics Optimove Insights has released its proprietary report analyzing over two million e-commerce transactions from the 2023 holiday shopping period, revealing that Black Friday and Cyber Monday significantly boosted customer acquisition and sales, outperforming […]
Optimove Insights Report: Black Friday Boosts Customer Acquisition Over ‘Non-Holiday’ Time Period by 370%, Cyber Monday by 240%
November 18, 2024
