6sense, a leader in B2B revenue technology, launched 6sense Intelligent Workflows to streamline marketing operations and improve campaign outcomes. The platform combines audience workflows and data workflows to centralize omnichannel engagement and ensure accurate data management for marketing and sales teams.

According to 6sense, intelligent workflows solve challenges such as siloed campaigns, stale data, and rigid buyer journeys. By unifying campaign orchestration, the system empowers B2B teams to use AI-driven insights for audience targeting and account engagement across multiple channels.

Kyle Skibbe, VP of Product Management at 6sense, said marketing teams struggle with fragmented tools. He explained that Intelligent Workflows eliminates data silos, simplifies campaign execution, and enables more targeted campaigns that drive measurable growth.

Key Features of 6sense Intelligent Workflows

Audience Workflows allow marketers to streamline engagement across email, social, CRM, and automation platforms. 

Features include:

  • Drag-and-drop interface for multi-step campaigns
  • Omnichannel activation based on buyer behavior
  • Dynamic personalization at scale
  • Conditional logic for flexible campaign design

Data Workflows enhance CRM and marketing automation with real-time data enrichment. Capabilities include:

  • On-demand or scheduled enrichment with technographic and firmographic data
  • Customizable enrichment rules
  • Protection against duplicate and mismatched records

With built-in preconfigured plays, Intelligent Workflows allows marketers to quickly generate pipelines and launch campaigns with ease.

Jerome Levadoux, Chief Product Officer at 6sense, emphasized that the company designed the platform to help B2B teams identify, engage, and convert buyers using AI and data-driven strategies.

Customer Success Stories

Amy Yuan, Director of Marketing Operations at FireMon, said Intelligent Workflows helped her team save 10 hours weekly and shift from campaign execution to customer journey architecture.

Joshua White, Director of Global Growth Marketing at Corporate Visions, highlighted that Audience Workflows reduced manual work and enabled end-to-end campaign design.

Cait Daniels, Global ABX Strategy at Mimecast, added that Intelligent Workflows keeps messaging fresh, reduces audience overlap, and saves five hours of oversight weekly.

Availability and Integrations

6sense confirmed that Intelligent Workflows will roll out to Marketing Intelligence customers beginning March 25, 2025. The system integrates with Salesforce, HubSpot, Marketo, Eloqua, Salesloft, Outreach, LinkedIn, Google, Meta, and 6sense Display.

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News Source: Businesswire.com