Exit CRM. enter CXM. why customer experience is the key for business success?
We live in an era where acronyms are a sign of expertise or the next big tectonic change in technology. From a marketing perspective CRM was an acronym that resonated for almost 2decades.
Evening the scales of the brand-distributor relationship
It’s hard to imagine a CPG supply chain without distributors. They’re necessary cogs in the CPG machine, issuing POs and putting more SKUs on more shelves than a brand ever could on its own.
Learn why data quality is essential for AI and machine learning success
Today, in a world of AI and machine learning, data has a new role–becoming essentially the source code for machine-driven insight. With AI and machine learning, the data is the core of what fuels the algorithm and drives results. Without a significant quantity of good quality data related to the problem, it’s impossible to create […]
