XTEL announced that its Revenue Growth Platform is now available on SAP Store. The milestone strengthens the Revenue Growth Platform offering for CPG and FMCG companies. Additionally, the solution integrates with SAP S/4HANA, SAP Condition Contract Management, and SAP Business Technology Platform.
The platform helps organizations improve revenue management through connected planning, execution, and optimization. As a result, businesses can optimize trade investments and accelerate commercial decisions. Furthermore, they can improve performance through a unified environment.
XTEL designed the platform to operate as an extension of the SAP ecosystem. Therefore, companies can maintain existing configurations, hierarchies, and master data principles. At the same time, they gain access to advanced revenue management capabilities.
“The CPG industry has long accepted a false choice between deep SAP integration and best-in-class commercial capability. XTEL dissolves that trade-off. Our platform connects to SAP S/4HANA and Condition Contract Management through the SAP Business Technology Platform and is built from the ground up around how CPG businesses actually plan, price, and execute. Our commitment to SAP is not a positioning statement it is a long-term architectural decision, reflected in every layer of the platform and in the ongoing investment we are making in deeper SAP Business Technology Platform integration. For our customers, that means agentic AI that can optimize promotional plans, rebalance trade investment, and surface growth opportunities in real time, working directly with the data and systems they already rely on inside the ecosystem they already trust. This is what it means to grow smarter,” said Rob Mullen, Chairman and CEO, XTEL.
Platform Delivers End-to-End Revenue Management
The Revenue Growth Platform provides a unified foundation for Trade Promotion Management, Trade Promotion Optimization, analytics, and field sales execution. Moreover, it connects these capabilities through a single data layer.
The platform supports promotional planning and execution through automated workflows. In addition, it offers scenario planning, diagnostics, and post-event analytics. These capabilities help teams connect strategic goals with execution.
XTEL also includes Agentic AI Optimization. This framework helps organizations create commercial strategies and optimize promotional activities in real time. Consequently, teams can respond faster to changing market conditions.
Field sales teams benefit from mobile-first execution capabilities. Likewise, they receive actionable insights based on current commercial intelligence.
Trusted by more than 400 CPG and FMCG companies, including Nestlé, Mondelēz, Beiersdorf, Carlsberg-Britvic, and Coca-Cola Hellenic, the platform continues supporting revenue growth initiatives worldwide.
XTEL stated that the solution helps customers achieve faster value, lower implementation risk, and reduced ownership costs while extending existing SAP infrastructure.
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News Source: PRNewswire.com
