Xsolla announced a new server-to-server integration with Tenjin to connect Web Shop revenue directly to mobile marketing data. Xsolla operates as a leading global video game commerce company. Tenjin functions as a mobile measurement and analytics platform. Over 30,000 apps worldwide trust the Tenjin platform. This new integration links Web Shop purchase data directly to Tenjin’s attribution and analytics system.
Game developers now get a complete view of player lifetime value. They also see return on ad spend across both web and in-app transactions. The new system routes Web Shop purchase events into Tenjin as server-to-server events. Then, Tenjin attributes these events to the correct install source. More than 700 studios have launched Web Shops on the Xsolla platform already.
Advanced Measurement Tools For Mobile Game Developers
The tool helps studios see complete player lifetime value. Web Shop revenue feeds directly into Tenjin’s prediction models. This process helps developers predict long-term player value earlier and more accurately. Studios make confident budget choices based on unified data.
No coding is required to launch this system. Developers activate the feature through their Xsolla Publisher Account. They also use their Tenjin dashboard to complete the process. This setup makes the tool highly accessible to studios of any size.
“Developers build Web Shops to keep more of what they earn. This integration makes sure they can actually measure that. When Web Shop revenue flows into Tenjin alongside in-app data, studios get a clear picture of their unit economics and can put budget behind the campaigns that deliver healthy margins. This is the type of visibility that drives better decisions,” said Roman Garbar, Marketing Director at Tenjin.
“Web Shops have moved from an emerging opportunity to a proven growth channel, and the developers winning right now are the ones treating them as a core part of their business, not an afterthought. More than 700 studios have launched Web Shops on our platform because the economics are compelling. Integrating that revenue data with best-in-class measurement tools like Tenjin is the next step in making sure developers have everything they need to scale confidently,” said Chris Hewish, President at Xsolla.
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News Source: Businesswire.com
