CallMiner explores the stages in the product experience lifecycle, the role of a contact centre in managing the product experience lifecycle, and how to leverage insights from customer interactions to drive product innovation and improvement. The product experience lifecycle helps companies map the customer journey and understand customers’ thoughts about a product each step of the way. By focusing on continuous user feedback via contact centre interactions with customers, companies can determine when and how to improve their products.

The Experience From Discovery, Right Through to Use of a Product

Product experience refers to the experience a customer has from the moment of discovering a product to their use of the product. The product experience lifecycle is the customer’s movement from one point in the customer journey to another and their experiences with the product at each stage. It includes everything from a product’s advertising leading to customer awareness to user onboarding to customer reviews and recommendations. Modern contact centres use artificial intelligence (AI)-driven tools and software to gather insights from customer conversations and deliver those insights back to the businesses they serve, allowing companies to re-evaluate their products and drive innovation.

The Role of Product Intelligence

Product intelligence is a necessary component of the product experience lifecycle. It’s the process of collecting insights about a product, how customers interact with it, and their opinions about it. Companies use this information to identify weaknesses in their products, learn what customers love and want to see more of, make products better, and design new products to meet customer needs. In a contact centre, product intelligence is highly automated with the help of AI. Product intelligence software listens for feedback from customers continuously, gathering contextual insights from real customer conversations as they happen.

What Product Experience Isn’t

Product experience, user experience, and customer experience go hand-in-hand, but they aren’t the same. User experience refers to customer interactions with a product, and product experience targets the feelings about a product at each step of the customer journey. Both of these come together to create the customer experience, which includes the interactions and feelings a customer has about a brand as a whole, rather than a product.

Product Experience Lifecycle Stages

The product lifecycle can vary depending on the type of product. The steps below are generally the most common parts of a product lifecycle. We’ll explain each stage and how product experience ties in. Explore RevTech News for the latest advancements in Revenue, Business & Marketing Operations with insightful updates from industry experts!  Source: https://www.callcentrehelper.com/managing-product-experience-lifecycle-250367.htm