TikTok has set a new record. Since this app was released in 2016, it has always been at the center of multiple controversies. Still, the popularity of this app is increasing. In a groundbreaking achievement, TikTok and its Chinese counterpart, Douyin, have surpassed $6 billion in annual in-app purchase revenue. This is the first time a non-gaming app has touched this milestone. This will have a long-lasting influence on this app’s future innovation and engagement techniques.

Record-Breaking Revenue and Growth Despite Regulatory Challenges

TikTok’s growth has always been prominent across the world. Despite several hurdles, reports from app intelligence provider Sensor Tower revealed that TikTok has generated a record high of $1.9 billion in gross in-app purchases during the fourth quarter of 2024. This surge has allowed this app and its Chinese counterpart Douyin to reach a total of $6 billion as the first non-gaming apps.

After the revenue of the fourth quarter of 2024, only YouTube and Google One subscriptions have crossed TikTok. Aside from them, only Monopoly GO has reached closer with its $2.6 billion IAP revenue, earning second place. The monetization strategies of these apps have significantly contributed to their rapid rise. These two apps have seamlessly integrated shopping experiences within their platforms, allowing users to purchase products directly through the app. This approach has opened a new revenue stream and established it as an e-commerce platform.

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Source : https://www.analyticsinsight.net/news/tiktok-takes-the-crown-6b-revenue-milestone-shattered