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Case study: rethinking digital transformation

JMP is building a resilient supply chain by extending technology benefits to suppliers James M. Pleasants Company, Inc. (JMP), an employee-owned manufacturing and distribution business based in Greensboro, North Carolina, had experienced steady success over the years. The company saw significant potential for organic growth. To realize that goal, the leadership team at JMP understood […]

Cultivating customer loyalty

From 1890, the year attributed to the quote above, the world view has undergone massive shifts in all spheres of life. Interestingly, the view regarding customer being the ‘purpose of work’, has only become more widespread.

Future proof your marketing technology

Today’s marketers face a highly dynamic situation. Businesses needs to evolve as customers interact in new ways through new channels, and technical possibilities can change overnight as new systems are introduced. Consider this: over the last few decades, the cutting edge in marketing technology moved from direct mail, to email and then to desktop websites. […]