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Are you ready for new opportunities? Opportunities which enable commerce events to be collected by Adobe Commerce and then shared with Adobe Experience Platform? Then this session is for you! We welcomed our Chief Technologist of Western Europe, Wouter van Geluwe. He tells you everything about the current integration between Adobe Experience Platform and Adobe Commerce.

After this session, you’ll be able to use Adobe Experience Platform for communication and orchestration, to define a segment that qualifies in real-time. Besides that, you can use that segment to define rules and offers in Adobe Commerce. Watch this session and find out what the integration between Adobe Commerce and Adobe Experience Platform can mean for you and your organisation.

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Watch this session and learn about the pros & cons of building versus buying software platforms as well as key considerations that come into play. Our enterprise architects discuss why a hybrid approach is ideal for most customers. They dive into the capabilities of our Adobe Enterprise Platform and its apps. Besides that, they explain how AEP & Apps best accommodates this approach and unlocks new capabilities for your organisation.   

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Jump into this session to learn how the platform is supercharging your audience creations and management experience. Get our experts’ guidance on how to set yourself ahead of the game with the newest innovations for all things audience composition in Adobe Experience Platform.

Watch this 45-minute session to learn more about: