Leading fiber-optic internet provider Ripple Fiber announced the hiring of Chris Peeples as its new Chief Revenue Officer. The official appointment became effective on June 15, 2026. In this newly established C-Suite role, Peeples will take charge of the corporate go-to-market strategy. He will focus on driving revenue growth and accelerating customer acquisition across all active markets. Additionally, his responsibilities include strengthening the alignment between internal sales and marketing divisions.
The role was created by the company in order to be able to operate in a competitive environment in the telecom industry. Having worked for more than 30 years in the cable and fiber industry, Peeples offers relevant expertise to the executive team. Most recently, he worked as the executive leader for Kansas-based network operator Mercury Fiber. He also previously held a senior leadership role at Lumos Fiber.
Expanding Market Share in Competitive Landscapes
Company leadership believes this strategic hire will help the business scale effectively amidst rapid regional infrastructure overbuild. Corporate President Lance van der Spuy explained the strategic reasoning behind establishing this new role.
“The era of fiber being a differentiator on its own is coming to an end. As overbuild accelerates and competition intensifies, the companies that continue growing are the ones with a sharper sales and marketing strategy, a clear value proposition, and the discipline to execute both. That’s what led us to establish this role. With over 30 years spanning both cable and fiber, Chris has seen this industry from every angle and understands what customers want. We are confident he will elevate our presence in new and mature markets,” said Lance van der Spuy, President, Ripple Fiber.
“Joining Ripple Fiber is an incredible opportunity to help shape the next phase of the company’s growth. The demand for reliable, high-speed connectivity has never been greater, and Ripple Fiber is uniquely positioned to meet that need. I’m excited to partner with the team to drive customer growth, strengthen our market leadership, and deliver exceptional value to the communities we serve,” said Chris Peeples, Chief Revenue Officer, Ripple Fiber.
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News Source: Businesswire.com
