Outreach, the agentic AI platform for revenue teams, has announced its availability on AgentExchange. Salesforce designed this marketplace for the agentic era. It combines AppExchange, Slack, and Agentforce into a unified platform. As a result, customers can easily discover, purchase, and manage trusted solutions across Salesforce and Slack.
Moreover, AgentExchange offers a robust ecosystem of nearly 14,000 vetted apps and tools. These include agents, integrations, and expert solutions. As such, companies will be able to tackle problems efficiently. The platform will now offer Outreach as a means of extending its outreach services to Salesforce users.
In light of this partnership, customers will have access to the AI features that Outreach offers in their workflows. With the rise in AI adoption, most revenue teams continue to face implementation issues despite having data in their CRM solutions.
“With the new AgentExchange, partners like Outreach get better access to Salesforce’s entire install base and tools that help them build, manage, and scale their distribution more efficiently than ever before,” said Brian Landsman, CEO of AgentExchange and EVP of Global Partnerships, Salesforce. “We’re excited to welcome Outreach’s revenue orchestration platform to AgentExchange and work together to help companies automate revenue workflows with AI.”
Bridging the Gap Between Data and Execution
Outreach addresses these challenges by integrating agentic AI across the revenue lifecycle. Thus, teams can transition from siloed ideas to synchronized activities, encompassing activities such as prospecting, deal management, and forecasting.
In addition, Outreach provides CROs and revenue teams with the means to turn data into action through AI agents and the Model Context Protocol (MCP). MCP is a standard that allows AI applications to exchange context and work together smoothly. The extension of Salesforce’s one-stop-shop data source to the execution level allows for the completion of AI actions across the entire revenue journey. Outreach AI agents also execute critical functions in the workflow. Some of these functions include updating records, advancing deals, and executing multiple-step processes. This results in decreased manual workloads and increased efficiency.
These features make it easy to use AI agents in workflows and make better decisions through CRM and engagement signals. Teams can also automate processes across various systems without manually updating them. Real-time pipeline insights further improve forecasting accuracy. MCP also enables seamless coordination between multiple AI agents.
“Revenue teams don’t need more AI insights, they need AI that helps them move work forward,” said Abhijit Mitra, CEO of Outreach. “This collaboration with Salesforce brings AI directly into the workflows where revenue teams operate every day, helping them execute more consistently and adapt faster to what’s happening in their pipeline.”
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News Source: Businesswire.com
