Labra has entered into an agreement to collaborate strategically with Amazon Web Services (AWS). The agreement is designed to accelerate ISV revenue via AWS Marketplace. Labra is an AWS Premier Tier Services Partner. The company also received the 2025 AWS Global Partner of the Year award.
Labra will expand its advisory and AI-powered platform capabilities under the agreement. These features will enable Independent Software Vendors (ISVs) across AWS Marketplace. Labra will also strengthen its data intelligence and end-to-end automation capabilities. The company will also bolster its purpose-built platform and advisory services.
Labra is an AI-native Cloud GTM platform, end-to-end. The platform connects ISVs’ CRM systems directly to AWS Marketplace. It automates core cloud go-to-market activities across the entire workflow. These include marketplace listings, co-sell opportunity synchronization and relationship management.
This reduces operational overhead for software companies. They can also close deals faster and grow their AWS business globally. The strategic alliance agreement supports the full lifecycle of an ISV’s cloud go-to-market journey. Thus, Labra can provide more comprehensive solutions for software companies working in AWS Marketplace.
“AWS Marketplace is one of the fastest-growing software consumption paths for enterprise software, but navigating and scaling within it requires a unique combination of technology, automation, relationships, and support,” said Dominic Garabedian, GM & VP of Sales and Marketing at Labra. “Most ISVs have one or the other. Through this SCA, Labra customers get both, a purpose-built platform demonstrating time to value and an AWS Partner that sits at the table with AWS.”
Strategic Agreement Builds on AWS Partnership
The SCA follows Labra’s deliberate and milestone-driven journey with AWS. The company was previously an AWS Premier Tier Services Partner. In 2025, Labra earned the AWS Global Partner of the Year award. The award is one of the most contested awards in the AWS Partner Network. Now, the SCA is another milestone in Labra’s relationship with AWS. It also enhances the company’s emphasis on revenue results for ISVs around the world.
Labra is hoping to help software companies deal with the complexities of cloud marketplaces. The company focuses on technology, automation, relationships and marketplace support. These capabilities can help ISVs overcome operational challenges within AWS Marketplace. They can also assist companies in building more efficient cloud sales processes.
Sridhar Adusumilli, CEO and Founder of Labra, said, “ISVs leave significant revenue on the table because cloud marketplace motions are complex and under-resourced. We built Labra to solve this potent but solvable problem. Each milestone we’ve hit with AWS reflects the fact that we’re building something that actually moves the needle for our customers. This agreement accelerates that mission at scale.”
The collaboration therefore strengthens Labra’s role within the AWS ecosystem. It also expands the company’s ability to support ISVs through cloud marketplace programs.
Focus on Faster Time-to-Revenue
For ISVs, the latest investment focuses directly on faster time-to-revenue. AWS Marketplace remains a key area for software companies seeking enterprise growth. Labra will focus on helping ISVs accelerate marketplace adoption. The company will also support revenue growth through improved marketplace strategies. In addition, the collaboration targets co-selling opportunities with the AWS field team. This approach can help ISVs expand their reach across enterprise customers.
The Labra platform unites multiple cloud GTM activities. This connected environment allows ISVs to manage critical marketplace processes. It also eliminates the need for separate operational processes from the platform. This can help software companies to run their AWS business more efficiently. Labra’s AI-powered capabilities can also help automate cloud go-to-market workflows. “As ISVs grow their AWS business, we plan to help them scale these activities.
This broader goal is supported by the strategic partnership with AWS. It combines Labra’s platform capabilities with its relationship with the AWS ecosystem. The pact also underscores Labra’s emphasis on delivering measurable business results. Results include marketplace adoption, revenue growth and scalable co-selling.
The partnership is expected to help Labra boost its support for ISVs. The company’s goal is to help software vendors develop more effective and efficient AWS Marketplace strategies. Ultimately, the agreement positions Labra to support ISVs throughout their cloud go-to-market lifecycle. It also corresponds to the company’s mission to simplify and accelerate growth in the cloud marketplace.
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News Source: Businesswire.com
