Kaltura recently debuted its new Agentic Revenue Engagement Platform at Adobe Summit 2026 in Las Vegas. This platform integrates PathFactory technology with Kaltura’s existing AI video capabilities. It aims to transform static account-based marketing pages into responsive, real-time conversations. The launch follows Kaltura’s recent acquisition and integration of PathFactory.
The platform utilizes content intelligence and journey orchestration to improve digital engagement. It functions directly within the Adobe Experience Manager interface. Marketers can now deploy experiences that automatically listen to and adapt to user behavior. This approach replaces older, rigid page layouts with dynamic, goal-driven interactions.
“The question we hear from every ABM team is the same: we have the targeting, we have the content, so why does every page feel like a broadcast instead of a conversation? That is the critical problem for marketing, and we’ve built the answer inside the Adobe stack teams already trust. Agentic Avatars combined with AEM don’t just personalize a page; they make the page listen. What we’re demonstrating at the Summit is not a prototype, but a live, production-ready experience that marketing teams can deploy today, inside the tools they already use,” said Eynav (Navi) Azaria, Chief Product & Engineering at Kaltura.
Companies can use Agentic AI avatars to handle lead generation and customer education. The underlying intelligence layer classifies and vectorizes multimodal content like videos, webinars, and documents. This allows the system to recommend specific assets based on real buyer intent. The Agentic Revenue Engagement Platform helps teams move beyond manual journey stitching.
“The marketing industry is moving past the era of static content and manual journey stitching,” said Ron Yekutiel, Co-Founder, Chairman, President, and CEO of Kaltura. “By uniting PathFactory’s deep journey intelligence with Kaltura’s agentic video capabilities, we are providing a strategic foundation for ‘Agentic Revenue Engagement.’ This isn’t just about personalization; it’s about creating an autonomous engagement layer that understands buyer intent and acts on it in real-time, driving measurable revenue growth for the most sophisticated enterprises on the planet.”
Enhancing Real-Time Conversations with AI
The new offering supports various customer-oriented journeys. These include sales enablement, partner training, and direct customer care. Kaltura will demonstrate these production-ready features during live sessions at the Adobe Summit. Attendees can also build custom avatars at the company booth. The platform serves major global organizations across multiple industries, including financial services and technology.
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News Source: GlobeNewswire.com
