Intuit Acquires Sequence. The acquisition will boost Intuit Enterprise Suite and QuickBooks Online Advanced. It will also improve revenue management capabilities for mid-market companies.
Intuit Inc. has agreed to acquire Series A revenue management company, Sequence. The announcement of the Intuit to acquire Sequence is a big move to expand its financial management capabilities. Sequence automates the quote to revenue process end to end for companies. Therefore, the acquisition will enrich Intuit’s financial system of intelligence with sophisticated revenue management tools. It will also be integrated into Intuit Enterprise Suite and QuickBooks Online Advanced for mid-market businesses.
Sequence is an AI-native revenue management platform that eliminates spreadsheets and manual billing processes. “The acquisition will allow Intuit to offer businesses an integrated platform to manage complex revenue operations. This will allow companies and their accounting advisors to price, bill and collect revenue more efficiently. The platform supports consumption, usage, seats, and milestone-based revenue models.
The Intuit Acquires Sequence will also give Intuit a chance to expand into more industries including B2B software and professional services. Industries require flexible pricing structures and advanced billing systems. Sequence will offer businesses a modern alternative to traditional enterprise resource planning (ERP) systems. Its platform takes the manual work out of revenue management, unlike legacy solutions.
“As businesses grow, pricing, billing, and collecting on complex usage-based and milestone-based revenue becomes one of the biggest reasons they choose an ERP,” said Ashley Still, Executive Vice President and General Manager, Small Business & Mid-Market Group at Intuit. “Sequence will let us deliver mature revenue management to customers, further extending Intuit Enterprise Suite directly into industries that increasingly leverage AI consumption models like B2B software and professional services. It’s a meaningful step forward as we deliver a powerful, AI-native ERP for growing, complex businesses.”
Intuit Expands Revenue Management for Mid-Market Businesses
Still’s comments underscore the increasing need for sophisticated revenue management solutions. With growth, companies typically find their pricing and billing needs getting more complicated. Especially the companies that are using consumption based and milestone based pricing need flexible financials. With the acquisition, Intuit will leverage AI-powered revenue automation to help address these challenges.
Plus, the integration with Sequence’s capabilities will help fulfilll Intuit’s broader strategy for mid-market customers. Businesses will have tools to carry out more complex financial transactions. These capabilities will enable accounting firms to provide support to clients with changing revenue models.
Sequence Brings AI-Powered Revenue Automation to Intuit
Sequence is all about automating revenue operations from contract management to revenue recognition. Its AI agents are capable of taking over routine tasks and working alongside finance teams in a secure environment. It helps organizations minimize their manual processes throughout their financial operations.
“Revenue management has long been the most fragmented workflow in the back office. As businesses adopt usage-based and hybrid pricing, that complexity is only growing,” said Riya Grover, Co-Founder and CEO of Sequence. “We built Sequence to automate the entire process, from contract to revenue recognition, with AI agents automating daily tasks and working securely alongside finance teams. With Intuit’s platform and reach, and our shared alignment on serving mid-market businesses and creating AI-driven financial workflows, this is a natural fit for both companies.”
Furthermore, Intuit Acquires Sequence the combination of Sequence’s solutions and Intuit’s successful platform has the potential to take advantage of many organizations that seek to adopt an AI-driven financial management solution. The collaboration makes good sense in light of the increasing popularity of usage-based and hybrid pricing models that require enhanced coordination between contracts, billing and collections, and revenue recognition. The software is already helping some of the world’s fastest-growing AI companies with their revenue automation needs, and it has much to offer in terms of supporting these organizations in their operations.
Acquisition Strengthens Intuit’s AI-Native ERP Strategy
As part of the acquisition, Intuit will be adding the Sequence team to its organization. Riya Grover will transition to Intuit’s Mid-Market product org. The transaction will give Intuit a complete revenue management platform, along with additional AI engineering talent.
Therefore, Intuit anticipates the acquisition will bolster its development of an AI-native ERP for growing businesses. “The combined capabilities will meet the needs of companies dealing with increasingly complex financial operations. The expanded platform will also allow Intuit to serve better businesses with different industries and revenue models.
Following the closing of the Intuit Acquires Sequence, Intuit will continue to support existing Sequence customers. The Company also intends to provide customers with access to Sequence’s capabilities following the transaction. Intuit plans to create an integrated offering over the next few months.
But the companies did not specify the financial terms of the deal. The deal expands Intuit’s revenue management portfolio as companies increasingly turn to automated financial workflows. It also corresponds to the company’s focus on providing integrated solutions for mid-market organizations.
Overall, the Intuit to acquire Sequence deal is an extension of Intuit’s AI-driven financial management strategy. Intuit will add revenue automation to its existing business software to provide emerging companies a more complete financial tool.
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News Source: Businesswire.com
