Hearst Media Production Group (HMPG) has promoted Amy DeGregorio to executive vice president, sales & revenue. DeGregorio previously served as senior vice president and managing director of sales for the company’s educational and informational (E/I) programming. The promotion introduces a newly created executive position within HMPG.
DeGregorio has been leading HMPG’s sales marketing team and new business development efforts since 2022. During that time she has worked closely with national brand advertisers, organizations and foundations. Her work has helped the company develop commercial partnerships and grow revenue opportunities. In this new role, DeGregorio also will be part of HMPG’s executive leadership team. She will also be a strategic advisor to the president of the company. She will drive revenue growth, commercialization and new business opportunities.
She will also be responsible for the revenue strategy and all sales and sponsorship activity across HMPG’s entire portfolio. Her broadened responsibilities cover all key areas of the business. These are linear TV programming, branded content, digital native content and emerging platforms. HMPG plans to deploy its sales expertise across its content portfolio with this expanded mandate. The company also will look for new ways to connect advertisers to its programming and audiences.
Bryan Curb, president of HMPG, highlighted DeGregorio’s contributions to the company’s commercial partnerships. He also recognized her work integrating sponsors into educational and informational programming.
“Amy has done an exceptional job building meaningful brand partnerships and seamlessly integrating sponsors into our E/I programming,” said Bryan Curb, president of HMPG. “As HMPG continues to expand, we want to bring that same expertise and strategic approach to our entire portfolio, creating new opportunities for brands to engage with our award-winning content and loyal audiences.”
HMPG Highlights Brand Partnerships and Sponsorship Opportunities
Furthermore, Hearst Media the appointment will further allow HMPG to expand its commercial by taking advantage of multiple opportunities in different media. Moreover, the company will be able to rely on its existing advertiser and sponsorship relationships. The experience of DeGregorio in integrated marketing and client solutions will play a key role in supporting his future efforts.
As consumers change their media consumption habits, media companies continue looking for new ways to engage their audiences through television, digital content, and streaming services. Therefore, HMPG’s expanded revenue leadership role unifies sales and sponsorship across its business.
DeGregorio Brings Extensive Media and Marketing Experience
Before becoming senior vice president and managing director of sales for E/I programming, DeGregorio served as senior vice president, client solutions at Litton Entertainment. The company adopted the HMPG name in 2022. DeGregorio joined Litton Entertainment in 2016 as senior director of integrated marketing. She later advanced to vice president Hearst Media, integrated marketing. In 2020, she became senior vice president, client solutions. Before joining Litton, DeGregorio worked at CBS Television Stations as director of strategic and integrated marketing. Earlier in her career, she held positions at NBCUniversal, truTV, and ABC Television.
She started her professional career in music marketing and promotion at MTV Networks. These experiences exposed her to different areas in the media and entertainment industry. They also complemented her background in marketing, advertising and client partnerships. DeGregorio earned a bachelor’s degree in media studies from New York University. She graduated with Magna Cum Laude, on the dean’s list.
HMPG Extends Its Reach Across Television and Streaming
HMPG has a broad slate of programming across broadcast TV, connected TV and streaming platforms. Today, it has more than 30 original series and hundreds of hours of content annually. The company also has a library of 85 series, with some 6,000 episodes. It is also available to viewers in more than 100 countries on its programming.
This extensive distribution network allows advertisers to reach audiences across multiple platforms. It also creates opportunities for sponsorships, branded content and integrated marketing campaigns. DeGregorio’s appointment is another step in the expansion of HMPG’s leadership focus on revenue strategy across its diverse programming portfolio. Her responsibilities will include traditional TV operations and new digital content forms.
This means the Hearst Media will have dedicated executive leadership looking after sales and sponsorship across its business. The appointment also helps HMPG with its wider drive to build brand partnerships and source new commercial opportunities. With an established content library, international reach and multiple distribution channels, HMPG continues to position its programming for advertisers and audiences across the evolving media landscape.
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News Source:PRNewswire.com
