Grid Dynamics Holdings, Inc. announced a hyper-personalized digital shopping experience deployment for Galeries Lafayette, a leading French department store. The company integrated Google Vertex AI Search for Commerce with its Merchandising Experience Platform to upgrade core retail systems.
The initiative solved challenges from a legacy search stack that struggled to manage a catalog of over 600,000 products. It included 350,000 marketplace items and often caused poor search relevance and heavy manual workloads for merchandising teams. The new platform offers custom experiences based on live data, ensuring proper tracking of product availability and prices. While in high performance mode, the platform ensured stability and impressive results from a business perspective.
Measurable Growth and Business Impact
The implementation resulted in a 7% increase in revenue, an 8% increase in the value of an average shopping basket, and good growth online. Additionally, the company reported online growth of 20% year-over-year due to increased conversion via search and revenue via recommendations. The entire project clearly shows its significance for modern retail operations. The management team spoke about the wider context and impact on the profitability of retail companies.
“The tests conducted this summer demonstrated significant benefits on all of our business and product KPIs, confirming the relevance of this technological choice for our hyper-personalization strategy,” said Lucas Serralta, Chief Product Officer at Galeries Lafayette. “Beyond this deployment, this platform paves the way for many innovations, such as the development of intelligent agents capable of enhancing the online and in-store shopping experience.”
“Our work with Galeries Lafayette is a marquee example of how we bridge the gap between sophisticated AI models and real-world retail profitability,” said Yury Gryzlov, COO and Head of Europe at Grid Dynamics. “By combining Google’s powerful search capabilities with our MXP’s precise merchandising controls, we’ve empowered one of the world’s most iconic brands to turn complex data into seamless, high-conversion customer journeys at scale.”
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News Source: Businesswire.com
