Force Management announced a major update to its executive leadership team. The firm appointed Joe Marcin as its new Chief Revenue Officer (CRO). Marcin brings deep expertise to this role. He possesses more than 25 years of enterprise software leadership experience. Furthermore, he is a longtime customer and advocate of the organization.
Marcin understands the company’s direct impact on revenue performance. Now, he will lead the global revenue organization. His core focus includes driving business growth. He will also strengthen partner and customer relationships. Finally, Marcin will scale go-to-market capabilities for clients.
Scaling Go-To-Market Execution
Marcin spent more than two decades leading enterprise software organizations. He also led cloud go-to-market teams. His past work drove billions of dollars in value creation for global businesses. For the past decade, he built high-performing teams for private equity portfolio companies. Marcin focused heavily on accelerating revenue growth. He created competitive advantages for enterprise marketing, sales, and customer success teams.
“Force Management takes organizations well beyond methodologies, training, and enablement. It’s a platform that puts your entire corporate strategy in motion. It serves as the catalyst for driving true GTM transformations that enable you to accelerate value creation for your employees, your customers, and your shareholders,” said Joe Marcin.
Marcin partnered with Force Management early in his career as a customer. This experience shaped his current perspective. He saw how the firm’s frameworks drive predictable revenue. This background inspired him to join the company.
“Joe brings a unique combination of customer perspective and executive leadership experience that aligns perfectly with where Force Management is headed. Having experienced our methodologies firsthand, he understands both the challenges revenue leaders face and the outcomes they expect. His leadership will help us accelerate growth while continuing to deliver meaningful impact for our customers,” said CEO Craig Chumley.
Force Management continues to expand its market presence. The firm helps large sales organizations succeed in an AI-driven environment. It improves sales productivity with methodology-driven revenue execution. The company aligns strategy, messaging, execution, and AI across B2B markets. These sectors include Cybersecurity, FinTech, Business Intelligence, and DevOps.
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News Source: Businesswire.com
