The pandemic may have rewritten the rulebook on retail, but in doing so, it created lucrative opportunities for retailers to grow their business and their bottom line.

Customers want personalized service that’s available around the clock and streamlined service no matter what channel they use. It’s a hefty payo—more and more customers actually let customer experience guide who they buy from. To meet the mark, retailers must shift not only their mindset and priorities but also their approach

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