6sense, a leader in B2B revenue technology, launched 6sense Intelligent Workflows to streamline marketing operations and improve campaign outcomes. The platform combines audience workflows and data workflows to centralize omnichannel engagement and ensure accurate data management for marketing and sales teams.

According to 6sense, intelligent workflows solve challenges such as siloed campaigns, stale data, and rigid buyer journeys. By unifying campaign orchestration, the system empowers B2B teams to use AI-driven insights for audience targeting and account engagement across multiple channels.

Kyle Skibbe, VP of Product Management at 6sense, said marketing teams struggle with fragmented tools. He explained that Intelligent Workflows eliminates data silos, simplifies campaign execution, and enables more targeted campaigns that drive measurable growth.

Key Features of 6sense Intelligent Workflows

Audience Workflows allow marketers to streamline engagement across email, social, CRM, and automation platforms. 

Features include:

• Drag-and-drop interface for multi-step campaigns
• Omnichannel activation based on buyer behavior
• Dynamic personalization at scale
• Conditional logic for flexible campaign design

Data Workflows enhance CRM and marketing automation with real-time data enrichment. Capabilities include:

• On-demand or scheduled enrichment with technographic and firmographic data
• Customizable enrichment rules
• Protection against duplicate and mismatched records

With built-in preconfigured plays, Intelligent Workflows allows marketers to quickly generate pipelines and launch campaigns with ease.

Jerome Levadoux, Chief Product Officer at 6sense, emphasized that the company designed the platform to help B2B teams identify, engage, and convert buyers using AI and data-driven strategies.

Customer Success Stories

Amy Yuan, Director of Marketing Operations at FireMon, said Intelligent Workflows helped her team save 10 hours weekly and shift from campaign execution to customer journey architecture.

Joshua White, Director of Global Growth Marketing at Corporate Visions, highlighted that Audience Workflows reduced manual work and enabled end-to-end campaign design.

Cait Daniels, Global ABX Strategy at Mimecast, added that Intelligent Workflows keeps messaging fresh, reduces audience overlap, and saves five hours of oversight weekly.

Availability and Integrations

6sense confirmed that Intelligent Workflows will roll out to Marketing Intelligence customers beginning March 25, 2025. The system integrates with Salesforce, HubSpot, Marketo, Eloqua, Salesloft, Outreach, LinkedIn, Google, Meta, and 6sense Display.

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News Source: Businesswire.com

JustPaid.ai Expands Healthcare with Six AI Partnerships

JustPaid.ai, the AI-powered revenue automation platform backed by Y Combinator, announced six new healthcare partnerships. The expansion marks significant momentum in AI-driven healthcare revenue automation.

The six healthcare companies, Perspectives Health, Paratus Health, Aegis Health, Syntra, NovoFlow, and Cenot,e selected JustPaid.ai to modernize billing and revenue operations. This move reinforces JustPaid.ai’s commitment to transforming healthcare finance with automation.

Streamlining Healthcare Finance with AI

JustPaid.ai, built for fast-paced and finance-driven organizations, leverages automation to streamline billing, invoicing, and collections. As a result, finance teams gain more time to focus on strategy and scale. With its latest healthcare expansion, JustPaid.ai demonstrates strength in managing compliance, complexity, and high-volume demands.

“Healthcare companies face rising regulatory pressure and operational complexity,” said Harshith Vaddiparthy, Head Growth Marketer at JustPaid.ai. “Perspectives Health, Paratus Health, Aegis, Syntra, NovoFlow, and Cenote lead in modern care, and we are proud to support their finance teams with reliable automation.”

Supporting a Diverse Healthcare Ecosystem

Each new healthcare partner plays a unique role in improving the industry.

• Perspectives Health reduces administrative burdens for mental health providers.
• Paratus Health operates as an AI-powered intake nurse.
• Aegis Health automates insurance denial appeals to recover lost revenue.
• NovoFlow acts as a virtual staff, automating EHR workflows.
• Syntra runs real-time audits to uncover hidden revenue and eliminate coding errors.
• Cenote automates back-office tasks for clinics.

Client testimonials highlight the platform’s value. Ayush Jain, CEO of Syntra, stated, “JustPaid keeps our contracts and invoices organized, letting us focus on patients instead of admin work.” Similarly, Aegis Health Co-Founder Krishang Todi added, “The JustPaid team is genuine, and their platform is invaluable.”

Eshan Dosani, Co-Founder of Perspectives Health, noted, “Every healthcare partnership differs, and JustPaid’s flexibility makes structuring deals seamless. Their platform adapts, letting us focus on client relationships rather than invoicing challenges.”

Driving Growth with Innovation

With JustPaid.ai, healthcare companies are automating recurring billing, revenue recognition, customer communication, and audit readiness. Additionally, the system integrates seamlessly with QuickBooks, Stripe, and NetSuite, supported by a 24/7 AI agent.

This expansion follows several product launches, including the AI Finance Agent and a no-code revenue operations dashboard. Together, these innovations accelerate finance workflows and reinforce JustPaid.ai’s leadership in AI-powered healthcare automation.

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News Source: Prnewswire.com

Candescent Enhances Digital Onboarding with Terafina Platform

Candescent has launched a groundbreaking update to its account opening and onboarding platform, Candescent Terafina, giving banks and credit unions more control over digital onboarding. With configurable templates, institutions can now manage every stage of the account opening process, ensuring faster, personalized, and compliant customer experiences.

According to Deloitte, 23% of consumers open a new financial account annually. However, 38% abandon applications if the process feels lengthy or demanding. To address this, Candescent Terafina minimizes initial input requirements while shifting optional actions, such as debit card selection and online banking setup, to post-account opening. This approach streamlines onboarding, increases completion rates, and enhances customer satisfaction.

Gareth Gaston, Chief Product Officer at Candescent, explained, “Financial institutions want an easier way to open deposit and loan accounts. With configurable onboarding workflows, they now control pre- and post-account requirements, ensuring intelligent and efficient account journeys. This directly improves application success and strengthens customer relationships.”

Smarter Approach to Digital Onboarding

The new Terafina capabilities introduce:

• Flexible pre/post account workflows
• Smarter support for joint applicants
• Automated compliance tools
• Advanced security with name matching
• Role-based configurations for staff

Gene Fichtenholz, VP of Digital Strategy at Meriwest Credit Union, noted, “Candescent’s Terafina empowers us to design tailored account opening experiences. Its seamless integration and member-focused design deliver frictionless journeys that strengthen our digital presence.”

By combining speed, intelligence, and flexibility, Candescent’s digital onboarding solution helps financial institutions elevate account opening success, optimize compliance, and improve customer trust.

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News Source: Businesswire.com

Financial Services Firms Struggle With Hybrid Work Balance

A new Maptician report reveals financial services firms face ongoing struggles in managing hybrid work. The study shows that challenges around productivity, burnout, and real estate utilization remain widespread.

While financial leaders see hybrid work as the most productive model, the report highlights a critical divide. About 60% of respondents said hybrid schedules improve productivity. However, over half believe full-time office presence still supports collaboration more effectively. This contrast highlights what Maptician calls the “hybrid paradox.”

Burnout continues to affect all models. According to the data, 35% of employees said in-office roles carry the highest risk. Another 30% cited remote work as the most stressful, while 25% pointed to hybrid roles. At the same time, many firms lack clear insights into real estate costs. Around 35% admitted they either don’t know or won’t disclose their cost per square foot.

Survey Insights on Hybrid Workplace Trends

The survey, conducted in early 2025, sheds light on key industry trends. About 70% of respondents identified the lack of informal interaction as a top barrier to hybrid collaboration. To address this, firms are investing in better tools. Roughly 55% are upgrading collaboration technology, 40% are revising hybrid work policies, and 35% are rolling out new office engagement programs.

The report emphasizes that successful hybrid work requires more than flexible rules. It demands an intelligent workplace foundation that offers adaptability, visibility, and data-driven decisions. Maptician’s platform supports this by simplifying hybrid scheduling, optimizing office space, and improving employee engagement.

“Hybrid work isn’t just a policy decision, it’s an operational challenge,” said Alaa Pasha, CEO of Maptician. “Without strong tools for visibility, scheduling, and space planning, flexibility turns into friction. Our report shows how firms can move forward with intentional strategies.”

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News Source: Prweb.com

Avalara, a leader in compliance automation software, has launched Avalara Property Tax Managed Services (AvaMPT). This new AI-powered solution simplifies property tax compliance for enterprises by automating complex and time-consuming processes.

The launch responds to finance and tax professionals seeking relief from manual property tax management. Powered by Avalara’s proprietary Agentic AI Foundry, AvaMPT automates filings, improves accuracy, and provides real-time visibility into compliance status.

Carl Hoemke, VP & GM of Property Tax at Avalara, explained: “Property tax compliance has been cumbersome and manual. With AvaMPT, businesses can manage property tax more efficiently and redirect resources to strategic goals.”

How Avalara Property Tax Managed Services Work

AvaMPT uses prior-year filings and current data to deliver actionable compliance plans. Once data is validated, the system:

• Prepares and delivers signature-ready property tax returns.
• Automates tax payments through a partnership with Anybill.
• Conducts automated assessment reviews and simplifies appeals.
• Provides tailored asset classification for accurate compliance.
• Ensures visibility through secure reporting and real-time access.

Avalara’s AI-driven approach offers a scalable “software-as-a-service” model, adapting seamlessly to company staffing and operational changes.

Customer Impact and Benefits

Alexander Van Tuyn, Interim CFO of Intellirent, praised the platform: “We needed to file hundreds of returns annually. Avalara delivered speed, accuracy, and confidence.”

Key benefits of AvaMPT include:

• Automated Data Management: Eliminates manual entry for paper-heavy processes.
• Improved Compliance Accuracy: AI tools reduce errors, penalties, and overpayments.
• Staffing Relief: Automation handles compliance when teams face resource challenges.

With this service, Avalara delivers on its mission to transform compliance with AI-powered HR SaaS-like automation for property tax management.

Kevin Permenter, Senior Research Director at IDC, added: “Avalara’s automation and AI tools offer enterprises meaningful efficiency gains over legacy workflows.”

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News Source: Prnewswire.com

BlueSnap, the global payment orchestration platform, announced a strategic partnership with Commerce to launch the first AR automation and ERP-integrated portal. This solution is designed for BigCommerce B2B Edition, targeting manufacturers, distributors, and wholesalers.

BigCommerce B2B Edition now integrates directly with leading ERP systems, including NetSuite, Sage Intacct, Microsoft Dynamics Business Central, and QuickBooks. This integration enables bi-directional ERP connectivity, powerful AR automation, and unified customer experiences across ecommerce and financial platforms.

“BlueSnap’s AR automation fills a critical gap in B2B functionality,” said Lance Owide, GM of B2B at Commerce. “This solution reduces inefficiencies, lowers operational costs, and drives payment volume growth.”

One Connected Solution for AR, Payments & ERP

With this integration, BigCommerce B2B merchants can:

• Unify Ecommerce & ERP: Sync customer and invoice data in real time, reducing manual work and reconciliation errors.
• Streamline Buyer Experience: Allow buyers to view and pay orders and ERP invoices in a single branded portal.
• Automate AR Workflows: Enable autopay, early pay discounts, invoice reminders, and real-time receivable updates.
• Simplify Tech Stack: Eliminate third-party middleware, consolidate payment gateways, and reduce tech debt.

“BlueSnap provides a single solution for payments and AR, improving efficiency and enhancing the buyer experience,” said Henry Helgeson, CEO of BlueSnap. “This launch highlights the growing importance of ERP-led ecommerce and innovation in B2B commerce.”

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News Source: Businesswire.com

Worldpay and Trulioo Drive Trust in AI Commerce

Worldpay®, a global leader in payment technology, partnered with Trulioo, a digital identity platform, to strengthen AI-powered commerce. The collaboration introduces safeguards that ensure trust, consent, and accountability in digital payments. Consequently, the companies aim to make AI-driven transactions safer for merchants and consumers.

As AI agents increasingly shop for consumers, verifying identities and recording clear consent become vital. Therefore, the partnership focuses on preventing fraud and meeting regulatory requirements. Together, Worldpay and Trulioo will provide advanced solutions that help merchants, providers, and shoppers trust agent-based payments.

Cindy Turner, Chief Product Officer at Worldpay, stated, “Payments innovation must stay grounded in integrity. Partnering with Trulioo delivers the trust framework our ecosystem demands. Businesses and consumers can embrace AI commerce confidently, knowing transparency and safety guide every transaction.”

Know Your Agent Framework Enhances Security

Central to this partnership is the Know Your Agent (KYA) framework, powered by a Digital Agent Passport. This tamper-proof credential bundle verifies whether AI agents are legitimate, authorized, and acting with consent. Moreover, the framework establishes clear rules for validating developer identity, code integrity, and user consent.

Worldpay will enable merchants to use the KYA framework, validating consumer intent and authority before transactions proceed. This approach strengthens security while supporting sales growth. As a result, businesses can reduce unauthorized purchases without slowing trusted transactions.

Vicky Bindra, CEO of Trulioo, commented, “Agentic commerce has huge potential, but it must scale with trust. With Worldpay, we are creating a secure ecosystem where AI agents act transparently and consumers remain in control.”

Unlocking Safer Digital Commerce

The collaboration enables merchants to deliver new experiences such as smarter checkouts and real-time fraud detection. Instead of blocking all AI agents, the system applies smart controls. Verified agents gain access, unverified ones face checks, and malicious bots are blocked.

This layered approach reduces fraud, improves agent detection, and increases checkout conversion rates for merchants. Consumers benefit from knowing AI assistants act only with permission. Meanwhile, the broader commerce industry gains a shared trust infrastructure that supports innovation and aligns with evolving regulatory standards.

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News Source: Businesswire.com

BlueSnap, Commerce Unveil First AR Automation for BigCommerce B2B Edition

BlueSnap, a global payment orchestration platform for B2B and B2C businesses, has partnered with Commerce (Nasdaq: CMRC), the parent of BigCommerce. Together, they launched the first B2B payments and AR automation solution built for BigCommerce B2B Edition.

The BigCommerce B2B Edition now integrates with leading ERP systems such as NetSuite, Sage Intacct, Microsoft Dynamics Business Central, and QuickBooks. This integration includes advanced AR automation and bi-directional ERP connectivity via BlueSnap’s platform. As a result, merchants can streamline operations, improve payment processes, and create a unified customer experience.

Lance Owide, General Manager of B2B at Commerce, said the solution addresses a critical gap in functionality and buyer experience. “We’re eliminating inefficiencies, reducing costs, and driving higher payment volume potential,” Owide stated. “BlueSnap is transforming our platform and partner ecosystem.”

One Connected Solution for Payments, AR, and ERP

With this integration, BigCommerce B2B merchants can:

• Unify Ecommerce and ERP: Sync customer and invoice data instantly between BigCommerce and ERP systems, reducing manual work and reconciliation errors.
• Enhance the Buyer Experience: Allow buyers to view and pay both e-commerce orders and ERP invoices in one branded portal, supporting various payment methods.
• Automate AR Workflows: Enable autopay, early payment discounts, invoice reminders, and real-time updates to speed up receivables.
• Simplify the Tech Stack: Remove third-party middleware and consolidate payment gateways into one integrated solution.

Henry Helgeson, CEO of BlueSnap, emphasized the strategic value of this integration. “Merchants now have a single solution for payments and AR that drives efficiency and elevates the buyer journey,” he said. Helgeson noted the partnership reflects a growing demand for ERP-driven ecommerce innovation.

Looking for more updates on financial innovation and revenue-driven technology? Visit RevTech News for expert insights and the latest trends.

News Source: Businesswire.com

PowerPay, a leading fintech platform for home improvement and patient financing, has announced a major PowerPay partnership with Synovus Bank and Nearwater Capital. This $300 million agreement aims to strengthen its capital base and accelerate growth in embedded finance solutions.

Expanding Capital Structure for Growth

Synovus Bank, a Georgia-based financial institution with $62 billion in assets under management, joins PowerPay’s committed warehouse lending syndicate. Nearwater Capital, a New York-based provider of asset-based financing solutions, will supply Risk Retention Financing to support the Company’s securitization program.

These strategic partners significantly expand PowerPay’s capital structure. The additional funding will help scale originations and serve over 12,000 contractors, merchants, and medical professionals nationwide.

PowerPay CEO and Founder Mike Petrakis said, “We are excited to welcome these respected institutions to our platform. These commitments validate our credit quality and operational strength. The extra capital supports our growth plans and enables us to meet rising demand for our point-of-sale financing solutions.”

AI-Driven Expansion in Embedded Finance

Leveraging PowerPay AI, the Company has secured three new national home improvement partnerships. These deals are projected to generate $800 million in additional annual originations. This growth will expand PowerPay’s market presence and reinforce its leadership in the embedded finance sector.

The PowerPay partnership marks another step in scaling one of the largest integrated consumer finance platforms in the United States. By combining strong capital support with AI-driven innovation, PowerPay is positioned for sustained industry leadership.

Looking for more updates on financial innovation and revenue-driven technology? Visit RevTech News for expert insights and the latest trends.

News Source: Prnewswire.com

AI Squared has introduced Sparx, a plug-and-play platform that unifies sales, finance, and operations data in real time. This new solution aims to make production-ready AI accessible for small businesses, mid-market enterprises, and non-profits.

Sparx integrates seamlessly into existing business workflows without coding, infrastructure setup, or data science expertise. The platform delivers a unified, AI-powered view of key business data in under an hour, saving both time and resources.

Through 2026, 60 percent of AI projects may fail due to unprepared or fragmented data. Common issues stem from disconnected finance tools, CRMs, and HR systems. For mid-market teams without technical resources, most AI tools remain inaccessible, forcing reliance on slow manual reporting that delays decision-making.

“Until now, AI-powered insights required complex systems and specialist teams,” said Darren Kimura, CEO and President of AI Squared. “With Sparx, we removed that complexity. Businesses can see value within hours, not months. Sparx enables quick and affordable AI adoption, boosting operational efficiency and uncovering new opportunities.”

Making AI Integration Accessible

Sparx connects directly to existing systems, automatically syncing and cleaning data. Its intuitive interface lets users chat with their data in plain English, delivering actionable insights instantly without IT involvement. This real-time visibility helps teams identify trends, improve efficiency, and make confident decisions.

Steve Braaten, Chief Architect at Khasm Labs, said, “Like most SMEs, we faced high costs, complexity, and long timelines for deploying AI. Sparx solves this by providing fast, actionable insights without heavy lifting.”

The launch marks AI Squared’s ongoing commitment to delivering accessible AI solutions that drive measurable results for small and mid-sized businesses.

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News Source: Prnewswire.com

Northern Trust has secured a mandate to deliver asset servicing solutions for Gravis Advisory Limited’s (Gravis) open-ended investment company (OEIC) fund range in the United Kingdom.

The UK-based asset manager, Gravis, specializes in infrastructure, real estate, and private credit investments. As of 31 March 2025, it manages £2.3 billion (around US$3.1 billion) in assets. The firm focuses on unlocking sectors that are often difficult for investors to access while generating steady cash flows and long-term income.

Expanding Investments Across Key Sectors

Gravis has built on its investments in hospitals, schools, and student housing by expanding into renewable energy, logistics, and data centers. These areas continue to gain importance in the global investment landscape.

Morag Law, Head of Legal and Operations at Gravis, stated that Northern Trust’s strong UK presence, comprehensive services, and cultural alignment influenced the decision. She highlighted that the partnership streamlines OEIC fund services, improves industry expertise access, and supports their goal of delivering consistent returns.

Under the agreement, Northern Trust will provide fund administration, global custody, depositary, transfer agency, and outsourced trading via its Integrated Trading Solutions platform for Gravis’ five OEICs.

Laurence Everitt, Head of Global Fund Services, UK, at Northern Trust, said the firm is eager to support Gravis’ mission of helping investors access infrastructure and related asset classes. He added that Northern Trust’s services, ranging from trading optimization to post-trade reporting and investor servicing, enhance efficiency, oversight, and scalability.

Northern Trust delivers a full spectrum of solutions, including fund administration, global custody, investment operations outsourcing, and data management for global investment managers. These capabilities support complex strategies across diverse asset classes.

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News Source: Businesswire.com

Ceterus Introduces AI-Powered Financial Insights for Franchise Brands

Ceterus has announced the upcoming release of Ceterus Insights, an AI-powered platform designed for franchisors. The solution enhances centralized financial reporting, benchmarking, and compliance, enabling franchise brands to streamline data, boost efficiency, and improve financial transparency.

The Charleston-based company, known for its comprehensive bookkeeping and financial reporting solutions for franchisees, will fully launch Insights at the end of August 2025. The platform, currently in beta testing, empowers franchisors with advanced analytics, compliance tools, and performance oversight across their entire network.

Revolutionizing Franchise Financial Reporting

Ceterus Insights addresses a critical challenge in the franchise sector, managing and interpreting financial data from multiple units. Ensuring strict compliance with franchisor-approved Charts of Accounts simplifies reporting for franchisees and delivers accurate, consistent data for franchisors.

Key benefits of Ceterus Insights include:

• Centralized Financial Reporting: Standardizes financial reports from all franchisees in one system.
• Enhanced Compliance: Maintains adherence to franchisor-approved accounts, reducing reporting errors.
• Advanced Analytics & Visualization: Provides performance analysis across locations and timeframes.
• Performance Benchmarking: Creates financial benchmarks to compare franchisee performance by period or region.
• AI-Powered Insights: Identifies trends, offers recommendations, and improves compliance.
• Robust Data Export: Integrates financial data with operational metrics for holistic analysis.

“Ceterus solves key challenges in franchise bookkeeping,” said Bill Jones, CEO of Ceterus. “With Ceterus Insights, we become the only complete bookkeeping solution for the entire franchise market. We are excited to leverage AI to deliver actionable insights for both franchisees and franchisors.”

Ceterus Insights is set to reshape franchise financial management by improving efficiency, ensuring compliance, and driving profitability through data-driven decisions.

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News Source: Prweb.com