Camouflet has achieved a significant milestone with the completion of its $12 million Series A funding round, led by QVM. As the first embedded dynamic pricing platform, Camouflet continues to earn investor confidence through its cutting-edge solutions for real-time pricing optimization.
Camouflet’s advanced platform empowers businesses to capture demand, maximize profitability, and stay ahead of the competition by seamlessly adapting to market changes in real time. By combining modular flexibility with embedded capabilities, the platform meets the unique needs of industries ranging from e-commerce to travel, logistics, and beyond.
“The successful completion of this funding round represents a pivotal moment for Camouflet, providing the resources to accelerate innovation and expand the impact of our pricing platform across industries,” said Jeff Radwell, Founder and CEO of Camouflet. “We’re proud to close our Series A funding round with incredible momentum as we continue to lead the way in revolutionizing pricing strategies. A new era of evolution is underway at Camouflet.
This funding will support several key initiatives that position Camouflet for significant growth and market impact:
Expansion Focus: Camouflet is poised to scale its platform across mid-size to large enterprises in key industries, including E-commerce, Consumer Packaged Goods (CPG), Retail, and Entertainment. These industries represent significant opportunities where dynamic pricing can deliver transformative value. Additionally, the company plans to accelerate geographic expansion, targeting high-potential markets in North America, Asia, Europe. By focusing on these regions, Camouflet will build a strong presence in established and emerging markets, enabling it to meet the growing demand for advanced pricing solutions across diverse industries.
Growth Strategy: The company will leverage its early success, using key case studies and testimonials to demonstrate the platform’s measurable impact on profitability and operational efficiency. These success stories will be instrumental in building credibility and driving new client acquisitions. Camouflet also plans to expand strategic partnerships with ERP/CRM providers and consultancies, creating integrated solutions that deliver seamless user experiences and wider adoption. Marketing efforts will be amplified through a multi-channel strategy, including targeted content creation, digital marketing campaigns, and increased participation in industry conferences and events, positioning Camouflet as a thought leader in dynamic pricing innovation.
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The US government is reportedly in talks with Oracle and other American investors to reach a deal to transfer the ownership of TikTok’s US operations. This comes after the law that compelled ByteDance, the Chinese owner of TikTok, to sell the app to avoid a ban in the US. BytDance’s compliance with the law has been put on hold by an executive order signed by the former President Trump allowing negotiations to go on.
The deal under consideration proposes that Oracle will manage TikTok’s operations worldwide, with ByteDance remaining the minority shareholder. Oracle already has ties to TikTok as a cloud infrastructure provider, hosting U.S. user data since 2020. Trump’s earlier attempts to force a sale to Oracle in his first term were stalled by legal challenges. However, the renewed focus on national security and data privacy concerns has reignited discussions.
Prominent Figures in Contention for TikTok’s Future
Some of the famous individuals and organizations have shown their interest in purchasing TikTok. Trump has mentioned Elon Musk and Oracle Chairman Larry Ellison as the possible buyers. Among these, Musk with his association with the social media platform X (formerly Twitter) has been identified as a potential contender owing to his vast resources and good relations with the Chinese government. However, there is a concern among experts that the acquisition may face antitrust issues.
Ellison, a Trump supporter, has been vocal on the issues of TikTok. Oracle was also involved in Walmart’s 2020 attempts to acquire TikTok’s US operations. Ellison’s current involvement and Oracle’s existing infrastructure relationship with TikTok positions him as a key player in the negotiations.
Additionally, unconventional bids have emerged, including those from social media influencer MrBeast and “The People’s Bid for TikTok,” led by Frank McCourt and Kevin O’Leary. The parties involved in the acquisition have introduced innovative ideas including the integration of decentralized protocols to enhance platform transparency and user control.
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Kaon Interactive introduces Kaon Demo360+™, a transformation from 3D Product Tours to value-driven experiences. This cutting-edge platform redefines digital customer engagement with advanced AI that tailors each demonstration in real time, delivering immersive and outcome-driven value stories designed to resonate with each buyer’s unique needs.
Kaon Demo360+ transforms technical demonstrations into personalized, AI-powered experiences, highlighting your product’s unique value in solving real-world challenges. It helps global B2B companies unlock revenue potential, boost efficiency, enhance engagement, accelerate sales, and deliver measurable business impact.
AI-Powered, Value-Based Storytelling
At the heart of Kaon Demo360+ is an advanced AI Advisor that elevates traditional product demonstrations into dynamic, personalized interactive buyer journeys. This experience surpasses technical product specifications, highlighting value-driven outcomes that resonate with each buyer’s unique needs.
“Kaon Demo360+ goes beyond showcasing products; it empowers sales teams to engage with customers on a deeper level by addressing their specific business challenges and goals in real-time,” said Gavin Finn, CEO of Kaon Interactive. “This isn’t just an interactive demonstration—it’s a strategic approach to accelerate buying decisions, enhance customer confidence, and enable companies to articulate their differentiated value in a crowded marketplace.
Revolutionary Capabilities That Set Demo360+ Apart
- AI-Powered Personalization: Tailors information to individual buyer needs, guiding them through a value-driven journey.
- Outcome-Based, Value-Driven Navigation: Transform technical product features into outcome-driven value stories, enabling buyers to explore solutions tailored to their specific business challenges.
- Interactive Learning Options: Supports self-guided and sales rep-led journeys for enhanced engagement and effectiveness.
- Photo-Realistic 3D Product Experiences: Bring products to life with stunning detail, featuring 360-degree spin, zoom, animations (demonstrating workflow and process), and consistent value messaging.
- Immersive AR and VR Experiences: Allow users to visualize products in lifelike environments without needing to download an app.
- Embedded Resources and Hotspots: Provide instant access to relevant marketing collateral, videos, and contextual information.
- Custom CTAs: Drive immediate responses and guide next steps.
- Modern, Intuitive UI and Branding Options: Ensure a seamless, personalized experience aligned with your company’s brand.
Driving Real Results for B2B Enterprises
Kaon Demo360+ is already delivering measurable business impact for companies like Thermo Fisher Scientific and Hamilton Company.
“With Kaon Demo360+, we aim to transform our online buyer experience by providing a tailored, self-serve engagement,” said Angela Carnrite, Sr. Manager of Sales Enablement at Thermo Fisher Scientific. “Powered by AI-driven insights, this guided experience delivers customized learning and highlights relevant product value, enabling faster, more informed decisions and turning web interactions into qualified, engaged opportunities.”
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By integrating with SAP Omnichannel Sales Transfer and Audit, NewStore provides the most global, scalable omnichannel point-of-sale for modern retail
NewStore, the world’s most scalable unified commerce platform, is now available on SAP® Store, the online marketplace for SAP and partner offerings. NewStore integrates directly with SAP Omnichannel Sales Transfer and Audit via the SAP Business Technology Platform (SAP BTP), enabling real-time sharing of critical retail data into SAP S/4HANA Cloud. For retail customers, this integration accelerates implementation timelines, minimizes disruption, and ensures data accuracy and visibility across the business.
With NewStore and SAP, enterprise retailers can transform their in-store experience by unlocking omnichannel capabilities that drive significant sales growth and foster lasting customer loyalty,” said Michael DeSimone, CEO, NewStore. “By addressing critical industry challenges such as evolving consumer expectations, rising labor costs, and fluctuating demand, this partnership equips brands to scale efficiently and achieve lasting success in an increasingly competitive retail environment.
Through its integration with SAP, NewStore delivers real-time access to sales, inventory, and returns data at the point-of-sale (POS), which enables retailers to scale globally with:
- Real-Time Endless Aisle: Break down inventory silos to provide customers with immediate access to products across all channels.
- Clienteling with Personalization: Equip associates with tools to deliver tailored recommendations, build stronger customer relationships, and boost loyalty.
- Flexible Fulfillment: Enable Ship-from-Store, Buy Online Pickup In-Store (BOPIS), and same-day delivery to meet dynamic customer demands.
- Unified Returns & Exchanges: Simplify cross-channel returns and exchanges to enhance customer convenience and build trust.
- Advanced Inventory Optimization: Leverage real-time insights to improve accuracy, reduce shrinkage, and prevent missed sales opportunities.
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