Attentive officially launched AI Grow today to transform the customer journey for modern retail brands. The company designed this new platform to help e-commerce businesses capture high-quality email and SMS subscribers from their existing website traffic. Marketers can now engage shoppers dynamically at the very start of the customer journey.
Sign-up tools of the conventional kind depend a lot on static pop-up forms. As such, there is a failure on the part of retailers to take advantage of the potential that exists when it comes to converting browsing visitors into loyal subscribers. AI Grow turns this whole process around, taking into account the real-time behavior of the visitor.
Additionally, the software identifies the optimal time for making the offer of opting in to each visitor. By doing so, it optimizes all the stages of the customer’s journey. As a result, brands achieve immediate subscriber growth without disrupting the site experience. The product seamlessly integrates into broader omnichannel workflows. Thus, marketers can map out an efficient customer journey that converts first-time visitors into repeat buyers faster than ever before.
“For decades, retailers have relied on a rules-based approach to engage website visitors, even though every shopper makes buying decisions differently,” said Eric Miao, Chief Strategy Officer and Chief Product Officer at Attentive. “AI gives us the opportunity to start personalization earlier—at the moment a shopper decides whether to begin a relationship with a brand. By adapting to each shopper in real time, AI Grow brings that intelligence to the very first interaction, helping marketers turn more of the traffic they already have into valuable, long-term customer relationships.”
Proven Performance and Measurable Growth
Early beta results demonstrate massive improvements across key e-commerce metrics. Brands using the tool experienced a median 25% increase in email and SMS opt-ins. Additionally, early adopters saw a 35% boost in welcome series revenue. For instance, Yankee Candle achieved a 52% combined lift in subscribers during its initial deployment. Meanwhile, footwear brand Clove increased welcome revenue by 48%. Lifestyle brand MANSCAPED captured over 2,100 opt-ins during a major traffic surge.
“It’s been super valuable, especially in how we optimize our messaging with timing, targeting, and testing. Ultimately, it [AI Grow] helps us make smarter decisions faster, which is critical for a brand like ours managing a high volume of campaigns across channels,” said Deepthy Marunninal, Sr. Manager, CRM at Yankee Candle. “The biggest gains come from how channels really work together. Investing in personalization early doesn’t have to be super complex to be effective, but it does make a significant impact on engagement and performance.”
AI Grow enriches the entire customer journey by feeding data directly into Attentive’s platform ecosystem. New subscriber data immediately powers tools like AI Journeys and AI Pro. Therefore, retailers can deliver tailored, personalized experiences across SMS, email, and RCS channels simultaneously. This form of agency-based innovation has been awarded by ADWEEK in its 2026 Tech Stack Awards. The core strength of this tool is the ability of retailers to make the most of their advertising budget and increase revenue before the shopping peak season. Marketers can create a scalable customer journey for e-commerce success.
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News Source: Businesswire.com
