The AI/DeFi payment platform from Roundtable is transforming media payments with real-time settlement. This is enabling publishers to get their money immediately. In addition to that, it solves the problem of delay in ad revenue payments.
RTB Digital, Inc. (“Roundtable”) announced the launch of its on-chain infrastructure. Thanks to this, almost 200 publishers can get USDC instantly. This is made possible by the wallet services offered by Coinbase.
“Coinbase is thrilled to support Roundtable’s use of USDC and blockchain-enabled payments to modernize media ad sales, empowering creators to finance their content production by dramatically reducing payment lags,” said John D’Agostino, Head of Strategy, Coinbase Institutional.
Real-Time Settlement Redefines Media Payments
Traditionally, ad settlements take weeks or months. But the payment solution here is instantaneous because the payments occur through blockchain technology upon completion of the deal. The publishers get the revenues immediately and with more transparency. Moreover, Roundtable has a specific USDC liquidity pool where the high volume of ad transactions occurs. What’s more, their smart wallet system registers all the transactions instantly.
“For decades, professional media has subsidized the growth of social platforms while being denied access to the same financial and distribution technology,” said James Heckman, Founder and CEO of Roundtable. Moving traditional media from TradFi to DeFi represents the next frontier, not just faster wires or tokenized assets, but fully transparent, real-time economics for a $200 billion industry.”
Also, the platform is concerned with regaining control of the media firms. It improves data ownership, IP protection, and transparency in the finances. As such, it tackles some of the problems in the multi-billion-dollar media industry. On the whole, the AI/DeFi payment platform is made up of reporting of the smart wallet and instant settlement.
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News Source: GlobeNewswire.com
