Accely has appointed Murali Kurra as Chief Revenue Officer to spearhead its Middle East sales operations. Accely, a global SAP Gold Partner and enterprise transformation company, announced his appointment. Kurra will lead the company’s regional revenue strategy and sales direction. He will be responsible for growth of current accounts, renewals and new market development. He will also work closely with regional delivery teams and Accely’s global leadership. Together they will help the company continue its growth in the Middle East.
Murali Kurra has more than 20 years of experience in enterprise applications and the SAP ecosystem. He has held senior sales and leadership positions throughout his career. He has experience in leadership positions with IBM, DXC Technology, Fujitsu, Bristlecone, Zensar Technologies and Edraky. Murali has driven large, complex enterprise sales efforts throughout his career. He has also developed lasting relationships with clients in many different industries. His experience covers life sciences, manufacturing, retail and distribution, construction and real estate and the public sector.
His appointment comes as organizations across the Gulf continue to modernize their operations. Many companies are embracing AI-driven digital transformation to achieve national transformation goals. They also need to meet regulatory requirements, and fixed time lines for implementation. This means that more and more companies are looking for technology partners who will stay involved after the deal is done. Accely is dedicated to helping customers with their transformation programs.
“Murali has sat across the table from enterprise buyers for two decades, and he knows what separates the deals that deliver from the ones that stall,” said Nilesh Shah, CEO, Accely Group. “The Middle East is a priority growth region for us and it needs that judgement in the sales leadership seat.”
Accely Strengthens Middle East Revenue Strategy
The Accely Chief Revenue Officer role will place Murali at the centre of the company’s Middle East growth strategy. He will focus on strengthening customer relationships and expanding existing business opportunities. Additionally, he will support new market development across the region. Murali said customers in the Middle East have access to many technology providers. However, he noted that customers also seek partners who remain involved during challenging programme stages.
“Customers in this region are not short of technology options. What they want is a partner who stays through the hard part of a programme, not just the sale,” said Murali Kurra, Chief Revenue Officer, Middle East, Accely. “Accely has the delivery depth to make that a credible promise. That is what I intend to build the regional business on.”
This approach is enabled by Accely’s technology and delivery capabilities. Capabilities include the company’s AI-driven product suite, Eerly. They also include the Eerly Studio platform which includes Consultant, Insights and Engagement ( The platform extends Accely’s capabilities to support enterprise transformation efforts. Regional teams provide local delivery capabilities to Middle East customers.
SAP and AI-Led Transformation Service Growing
Murali will work closely with Accely’s global leadership and regional delivery teams. He will be responsible for a broad portfolio of enterprise technology services. Services include SAP S/4HANA, SAP Business Technology Platform & SAP SuccessFactors They also include SAP Customer Experience, analytics, artificial intelligence and automation.
Murali will also work across SAP application services. These capabilities assist organizations to modernize applications and business processes. Accely continues to see the Middle East as a core market for itself. It provides customers with regional teams and local delivery capabilities. Accely will focus on strengthening its regional sales leadership with Murali’s appointment. The company will continue to support enterprises through digital transformation programs.
It also continues to focus on linking revenue growth to long-term engagement with customers. This strategy is enabled across the region with its SAP expertise and its AI-driven capabilities. Appointing the Accely Chief Revenue Officer thus adds seasoned enterprise sales leadership to Accely’s Middle East operations. “Murali’s experience in SAP and enterprise applications will add value to the company in its regional business objectives. Accely will generally keep expanding its footprint across the Middle East. It will combine sales leadership, SAP expertise, AI capabilities and local delivery support to serve enterprise customers.
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News Source:PRNewswire.com
