Feedzai has appointed Joost van Mook as Chief Revenue Officer (CRO) to accelerate its global expansion. The market-defining, AI-native platform prevents fraud, money laundering, and financial crime in real time. The company made the announcement today from New York and Lisbon, Portugal, on Nov. 10, 2026. Van Mook, a former Backbase and SAP commercial leader, brings a customer-first scaling playbook. His cross-functional approach suits the leader in AI-native financial crime prevention.
Van Mook joins Feedzai after a standout tenure as Chief Commercial Officer at banking technology scale-up Backbase. There, he led global go-to-market functions through rapid international growth. Before Backbase, he spent over a decade at SAP. At SAP, he rose through enterprise sales and regional leadership. He eventually oversaw commercial operations across EMEA.
Over his 20-year career, van Mook has built a strong reputation. He dismantles commercial silos, champions rigorous sales enablement, and aligns product innovation directly with measurable customer outcomes. Consequently, he arrives at Feedzai with a proven record in enterprise growth.
Van Mook also shared his excitement about joining the company. “Feedzai has led the industry’s transformation to AI-native processes,” said Joost van Mook, Chief Revenue Officer at Feedzai. “I’m excited to bring this innovation to the world’s top banks and payment networks, along with deep alignment and collaboration to stop financial crime.”
New Role Unifies Global Revenue Operations
In his new role, van Mook will head up Feedzai’s global revenue organization. He will combine direct enterprise sales, revenue operations, commercial partnerships and market expansion. These efforts will take place in key countries in North America, Europe, Latin America and Asia-Pacific.
Also, his management style is based on breaking down the walls between the technical engineering and client-facing units. This means product development and commercial execution are happening together.
Nuno Sebastião, CEO and Co-Founder of Feedzai, explained why the appointment matters. “Modern financial institutions are managing two parallel pressures: sophisticated, AI-generated fraud schemes and the demand for zero-friction digital transactions,” said Nuno Sebastião, CEO and Co-Founder of Feedzai. “Joost has repeatedly proven how to translate complex, mission-critical enterprise tech into long-term strategic partnerships. His operational discipline and customer-centric approach will be instrumental as we scale our global footprint and safeguard the future of digital finance.”
Today, Feedzai protects more than 1 billion consumers across hundreds of financial institutions worldwide. Furthermore, the platform analyzes 140 billion transactions every year. It also processes $19 trillion in payment value annually. Therefore, the new Feedzai Chief Revenue Officer takes charge of a company operating at a massive global scale.
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News Source:PRNewswire.com
