RCS Worldwide, the world’s largest broadcast software company, has announced two RCS Worldwide executive appointments today. The company named Tammy Halcomb Senior Vice President of Products. Meanwhile, Merideth Kelly joins as Senior Vice President of Global Client Experience and Transformation. Both leaders will shape the company’s product innovation and client experience strategies.
Halcomb will report to Chip Jellison, Chief Technology Officer. Kelly, however, will report to Susan Larkin, Chief Executive Officer and President.
“Tammy and Merideth represent exactly the kind of bold, experienced leadership that will carry RCS Worldwide forward. Tammy will push our product vision further and faster, ensuring we continue to deliver technology that empowers users around the world. Merideth will fundamentally reimagine how we show up for our clients making every interaction smarter, more seamless, and more meaningful. Together, they strengthen every dimension of what we do: what we build, and how we serve the people who rely on it. Our industry is evolving rapidly, and RCS Worldwide is committed to leading that change.”— Susan Larkin, CEO & President, RCS Worldwide
Tammy Halcomb Brings 25 Years of Broadcast Technology Experience
Halcomb brings more than 25 years of leadership experience to her new role. Her background spans broadcast technology, enterprise software, advertising automation, and AI-driven product innovation. Moreover, she translates complex customer needs into powerful, market-leading solutions. She has also built and scaled product organizations that drive meaningful business impact.
Before joining RCS Worldwide, Halcomb served as Vice President of Product Development at Gemini XIII. There, she led cross-functional teams that delivered enterprise solutions for the media and audio industry. Earlier, she held senior product leadership roles at WideOrbit and Marketron. In those roles, she advanced advertising technology platforms that serve broadcasters and media companies globally.
Her expertise covers the full product lifecycle. It includes market research, strategic roadmap development, engineering collaboration, and go-to-market execution. Additionally, her deep knowledge of broadcast workflows and her passion for emerging technologies position her to lead the product organization into its next chapter of innovation.
In her new role, Halcomb will lead RCS Worldwide’s global product organization. She will set the vision and strategy for the company’s portfolio of broadcast technology solutions. Furthermore, she will drive next-generation tools that help media companies automate, optimize, and grow. Her teams will bring together development, design, and customer insight to deliver products that define what’s possible in the industry.
“Tammy is a collaborative leader who brings out the best in the teams around her. Her ability to listen to customers, align development and product, and deliver solutions that truly move the needle is exactly what we need as we continue to innovate. I’m excited to work alongside her as we build the next generation of products together.”— Chip Jellison, CTO, RCS Worldwide
Merideth Kelly to Lead Global Client Experience and Transformation
Kelly is a customer experience and revenue leader with more than two decades at the intersection of media and technology. She began her career in radio, broadcast, and cable newsrooms. For example, she wrote and produced the Emmy-nominated series Seahawks All Access. That work developed the speed, judgment, and audience focus that define her leadership today.
In technology, Kelly has worked across the full customer lifecycle. Her experience covers implementation, project management, development, revenue operations, and professional services. At WideOrbit, she rose from onboarding specialist to Vice President of Strategic Solutions. Across every role, she has built and scaled teams that support the full customer journey. As a result, those teams align sales, product, and service around client needs.
In her new role, Kelly will lead RCS Worldwide’s global client experience function. She will drive transformation initiatives that deepen client relationships and improve service delivery. In addition, she will align the company’s capabilities with the evolving needs of media worldwide. These RCS Worldwide executive appointments reinforce the company’s focus on both product vision and client partnership.
“Merideth’s appointment reflects our commitment to putting clients at the center of everything we do and to building the future alongside them. She brings a rare combination of operational depth and strategic vision, and I’m confident she will transform the way our clients experience RCS Worldwide. This is about more than service delivery it’s about partnership, transformation, and building lasting value together.
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News Source: Businesswire.com
