Deepdub and Spikes have joined forces to help entertainment companies find new sources of income from their existing film and television libraries. Deepdub is a voice AI company that focuses on expressive localization technologies. Meanwhile, Spikes uses artificial intelligence to rebuild film and television content at library scale for new viewing formats.
Through this collaboration, the companies will transform existing studio catalogs into localized short-form entertainment. Spikes will convert full-length titles into micro-drama series, condensed versions, teasers, highlights, and marketing assets. The company expects to process hundreds of titles within weeks.
Deepdub will then localize each clip in over 130 languages and dialects. Thanks to its eTTS™ technology, all clips, episodes and languages will share the same character voice. This way, studios can internationalize their existing content, without having to commission new productions.
Deepdub & Spikes Partnership Generates New Content Revenue
Film and TV studios have massive libraries of content that often only generate a fraction of their potential revenue after their initial release cycles. These catalogs represent thousands of hours of product that the studios have already financed. But much of this content is still only available in one language and in one format.
Traditionally, turning thousands of hours of content into short-form videos requires a lot of editing and localization resources. Studios also need to make different versions for different international markets. The result is that porting entire catalogs to multiple platforms can be unwieldy at scale.
The Deepdub and Spikes partnership tackles these problems through a thorough content transformation process. Spikes is taking existing productions and turning them into shorter formats that fit the modern viewing habit. Deepdub then localizes those assets for local audiences in global markets.
This provides rights owners with the opportunity to generate new sources of income through short-form platforms, Free Ad-Supported Streaming Television (FAST), Advertising-Based Video on Demand (AVOD) and social media channels. In addition, they can reach audiences in territories where their original releases never went. Instead of filming new material the method uses existing productions.
Artificial Intelligence Technology Revolutionizes Film and TV Libraries
Spikes uses its own Series Engine to analyze the characters, plot and story structure of each title. The technology pulls out compelling moments, hooks and cliffhangers from existing stories. It then reconfigures the content around those elements to create engaging short-form viewing experiences.
Meanwhile, Deepdub dubs the resulting clips into more than 130 languages and dialects using its proprietary eTTS™ technology. The technology retains the tone, pacing, emotion and character of the original performances.
When it comes to creating episodic content, it’s really important to keep the voices consistent across the different clips. While viewing local adaptations, viewers can see the same characters across a series. This way each set of short videos can provide a more coherent viewing experience.
Once localization is complete, studios can distribute across short-form platforms, FAST services, AVOD platforms and social media. They then get the chance to explore advertising revenue, licensing opportunities and audience development across individual markets.
Such an integrated approach also allows for AI-driven content localization and repurposing of media content at scale. Studios can find new distribution channels for older titles rather than letting them languish in the shadows. They can also prolong the commercial life of existing intellectual property.
Deepdub and Spikes Leaders Explain the Partnership
“Every studio has a library it has quietly written off,” said Ofir Krakowski, CEO and co-founder of Deepdub. “The content isn’t the problem. It’s in the wrong language and the wrong format for where audiences are today. Spikes solves the format. We solve the language, and we make sure a viewer in São Paulo, Mumbai or Tokyo hears the same character with the same emotion in every episode. Together we turn a dormant library into a global P&L, without a single new day of production.”
Krakowski emphasized that studios can unlock the value of existing content by adapting it to current audience preferences. Spikes addresses the format challenge, while Deepdub handles multilingual localization. Together, the companies aim to help studios reach international viewers while maintaining consistent character performances.
“Studios already know their libraries are full of stories,” said Gal Yoffi, Co-Founder and CEO of Spikes. “We rebuild those stories for new audiences through new viewing formats, with the studio involved and in control throughout. With Deepdub, each new series is also ready in the languages needed for the markets it’s going into. Together, we give studios a way to turn the content they already own into new revenue streams, at library scale.”
Yoffi emphasized the need to involve studios throughout the transformation journey of content. The partnership allows rights holders to customize their catalogs, while still maintaining control over the projects. Besides that, Deepdub’s localization capabilities also aid in preparing every new series for its target markets.
Global Content Monetization Across Platforms Grows
The joint offering is aimed at studios, distributors, broadcasters, FAST operators and content library rights holders. It’s a supplement, not a replacement, for traditional full-length dubbing services. Instead the companies are moving to content that has exhausted its primary distribution windows.
This also gives entertainment companies another way to monetize existing intellectual property. For instance, a studio can take an older TV title and turn it into a series of shorter episodes. It can then locate those episodes and syndicate them through the appropriate platforms in different territories.
The offering also arrives as micro-drama and vertical-first series find traction in the short-form entertainment space. These formats give studios another way to connect their existing stories to changing audience tastes.
Deepdub & Spikes aim to simplify large-scale content adaptation through AI editing and multilingual dubbing. The partnership offers rights holders the ability to access new distribution channels without the need to finance additional production days.
At the end of the day, the partnership between Deepdub and Spikes is about turning existing film and television catalogs into localized entertainment products that have commercial value. The companies also aim to help studios reach new audiences and generate new sources of income via short-form content creation, consistent AI dubbing and international distribution.
Looking for more updates on financial innovation and revenue-driven technology? Visit RevTech News for expert insights and the latest trends.
News Source:PRNewswire.com
