VELOX, an ROI-focused growth agency and five-time Inc. 5000 honoree, has launched a new brand and website at velox.com. The site also introduces ALTIERA, the revenue intelligence platform VELOX built for its clients. ALTIERA connects important marketing and sales data in one dashboard. The revenue intelligence platform brings together organic search, paid media, and sales data. As a result, clients can track the revenue generated by each channel and campaign.
VELOX clients can already access ALTIERA through their existing dashboard reporting. The company plans to add predictive forecasting and richer insights to the platform. Furthermore, VELOX expects to introduce a more robust public platform before the end of the year. The new branding reflects where VELOX is today. We’re measured on revenue, and ALTIERA is how we show it. Clients see what each channel returns in dollars, and that’s the standard we want to be held to.
“The new branding reflects where VELOX is today,” said Joe Rowett, CEO and founder of VELOX. “We’re measured on revenue, and ALTIERA is how we show it. Clients see what each channel returns in dollars, and that’s the standard we have always held ourselves to.”
VELOX Connects Marketing Activity With Revenue
For the last 18 years VELOX has been helping brands grow their revenue. It works across organic search, paid search and social, as well as programmatic marketing. Meanwhile, the behavior of buyers is still evolving across digital channels. Now more buyers are using recommendations from ChatGTP, Perplexity and Google’s AI Overviews. Some of these buyers may do some research before clicking a traditional search result. Which means brands need new ways to increase their visibility across emerging search experiences.
VELOX has added AI Search Optimization (AISO) to its services to address this change. AISO assists brands in increasing their visibility in AI-generated responses. The agency also tracks AI Visibility, not just traditional search rankings. AI Visibility The rate at which a brand appears on AI search results. It can also indicate the frequency with which artificial intelligence systems recommend or cite a brand. For more information on these strategies and services visit the new VELOX website.
VELOX also works on linking marketing performance to revenue results through ALTIERA. Clients are able to evaluate the financial contribution of different marketing channels with the platform. This approach makes revenue attribution a central point of marketing performance. It also helps clients to better understand how campaigns translate into business results.
Growth Strategies for Industry-Specific
VELOX partners with brands across a range of competitive online industries. Its client experience spans ecommerce, beauty and skincare, health and wellness, and CPG. The agency also operates in heavily restricted categories. These include CBD, firearms and ammo and tactical gear. Each industry has its own marketing challenges and needs. Therefore, VELOX develops strategies based on each client’s specific marketing environment.
The agency doesn’t work from a one-size-fits-all marketing template. Instead, each vertical has its own playbook and strategy. This business-led model underpins marketing programs built around individual business realities. It also enables teams to tackle the specific challenges faced by different market segments. VELOX combines specialists from several areas. These are client success, content development, paid media, syndication, AI, engi-neering and technical SEO.
The strategy of individual clients is the responsibility of these experts. Combined, they work toward the agency’s broader focus on revenue growth and measurable marketing performance. VELOX continues this approach with ALTIERA, a dedicated revenue intelligence platform. The platform offers clients a centralized view of marketing channels and their revenue contribution.
As VELOX scales up ALTIERA, the company plans to add predictive forecasting and richer insights. The public platform we plan to open will further develop its revenue intelligence capabilities by the end of 2026.
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News Source: PRWeb.com
