LoopMe announced major executive appointments today. The technology firm expanded its executive leadership team to accelerate artificial intelligence innovation. Penry Price joins the main Board of Directors. Additionally, Christina Beaumier joins the company’s specialized Data Advisory Board. These executive appointments coincide with significant updates to the Chartboost Direct monetization platform. Consequently, the company reinforces its position after more than a decade of AI leadership. The new leaders bring decades of global operational experience. Furthermore, their backgrounds span commercial growth, product architecture, and enterprise scaling.
Upgrading Platform Engineering and In-App Monetization
Alongside leadership expansion, LoopMe released the Chartboost Monetization SDK version 9.13.0. This software update serves both publisher networks and demand partners. The release improves overall revenue generation, platform stability, and integration ease. Specifically, it introduces expanded deep-linking capabilities for smoother post-click user experiences. In addition, the team upgraded video playback features significantly. Engineers also simplified iOS integration via Swift Package Manager.
“Since founding LoopMe, our focus has been on applying AI to solve complex challenges for advertisers and deliver better outcomes,” commented Stephen Upstone, Founder and CEO of LoopMe. “As the market evolves, it is important that we combine innovation with the experience required to scale and grow. Penry and Christina bring highly complementary expertise across commercial leadership, product strategy and business transformation. Their perspectives will be invaluable as we continue to invest in our technology products – including Chartboost Direct – and long-term growth.”
Strengthening Go-To-Market and Enterprise Product Strategy
Penry Price previously served on the company’s Data Advisory Committee. Now, he transitions into a broader strategic role on the Board of Directors. Price brings over 25 years of media and ad-tech expertise. During his tenure as Vice President at Google, he led North American enterprise go-to-market teams. Later, he served as Vice President of Marketing Solutions at LinkedIn. He helped scale that business unit into a multi-billion-dollar enterprise. Currently, Price co-founded 37Arc and leads Charcoal Advisors. He also serves on the board of The Trade Desk.
“Having worked with Stephen and the team over the past year through the Data Advisory Board, I’ve seen first-hand the strength of LoopMe’s technology, people and vision,” commented Penry Price. “The company has built a unique position in the market, and I am excited to deepen my involvement as a member of the Board and support its ongoing growth.”
Meanwhile, Christina Beaumier brings over 15 years of enterprise technology leadership to the Data Advisory team. She excels at building data-driven products and managing cross-functional engineering groups. Most recently, Beaumier served as Chief Product Officer at EnFi. Previously, she held senior product leadership roles at Microsoft and Xandr.
“AI and data are creating significant opportunities for businesses to innovate, improve decision-making and deliver greater value for customers,” commented Christina Beaumier. “LoopMe has a strong track record of innovation and a clear vision for the future. I’m delighted to join the Data Advisory Board and look forward to collaborating with the team to accelerate growth and product development.”
Scaling Global Ad Tech Infrastructure for Tomorrow
Looking forward, LoopMe continues expanding its AI-driven advertising infrastructure. The company uses technology advancements in products and top industry talents. Working with experts increases the efficiency of the company’s core Data Advisory business. Consequently, developers receive valuable resources for getting maximum yields out of mobile apps. Advertisers also benefit from improved targeting options and increased effectiveness of campaigns. Advice provided by the Data Advisory will influence future product roadmaps. In conclusion, the company is well positioned for continued business growth. The company will continue to produce results for its global customers.
Thanks to the information gathered in Data Advisory, LoopMe speeds up changes in the digital advertising market. The company keeps setting standards of campaign performance.
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News Source: Businesswire.com
