Subscriber experience provider Plume Design, Inc. today appointed enterprise software veteran Peter Wulfraat as Chief Revenue Officer to accelerate international ISP Growth. Reporting directly to CEO Dan Herscovici, Wulfraat takes over the newly created position during a period of strong commercial expansion. Consequently, he will manage Plume’s global go-to-market strategy, partner engagements, and revenue operations across international markets. Furthermore, this strategic hiring supports the company’s efforts to strengthen global ISP Growth for regional service providers.
Driving Commercial Scale Across Connected Home Markets
Wulfraat brings over 25 years of technology experience scaling artificial intelligence and enterprise communications solutions. Most recently, he served as Global Chief Revenue Officer at Kore.ai. During his tenure there, he expanded annual recurring revenues sixfold while leading a 150-person commercial division. Previously, he directed revenue and platform operations at Intrado Corporation and Nuance Communications. Now, his leadership will help telecom operators achieve long-term ISP Growth by delivering superior subscriber experience services.
Additionally, service providers worldwide are shifting away from competing solely on network speed or price. Instead, operators build brand value through open, hardware-agnostic connectivity and subscriber intelligence tools. Currently, Plume’s platform supports over 450 internet providers across 58 countries, reaching 50 million connected homes. Wulfraat will meet with network operators at The Independent Show in Orlando, Florida, from July 26–29. Ultimately, his team will showcase how the unified platform unlocks new revenue channels and fuels sustainable ISP Growth.
“Peter brings a rare combination of an ability to articulate complex platform value to global C-suite decision makers, the operational discipline to lead high-performance global sales teams and a firsthand understanding of how AI transforms the customer experience,” said Mr. Herscovici. “We’ve built the industry’s only unified, AI-powered platform that integrates managed WiFi, cybersecurity and customer care on behalf of our ISP partners, and we’ve proven it at scale across 50 million homes and 600 million devices worldwide. Peter’s addition to our senior leadership team sends a clear signal to our ISP partners that we are investing aggressively in the relationships and commercial capabilities that will help drive their growth. His experience building and leading go-to-market organizations across international markets directly complements the global scale at which Plume operates and the expansion ahead of us.”
“The combination of an unrivaled customer dataset with proven AI orchestration and engagement capabilities powerfully sets Plume apart in the industry, particularly as we support the complete customer journey, helping ISPs reduce churn, increase ARPU and build subscriber confidence,” said Mr. Wulfraat. “I’ve spent my career helping enterprises unlock revenue potential through AI-driven platforms. Plume is delivering the intelligence layer that will define how ISPs compete for the next decade. I’m thrilled to work alongside Dan and this exceptional team to accelerate Plume’s growth with ISP partners around the world.”
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News Source: PRNewswire.com
