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Walker Sands Acquires RevPartners to Boost GTM Engineering Capabilities and Expand RevOps

GTM engineering

Walker Sands recently purchased RevPartners to expand its core capabilities. This exciting acquisition directly enhances the agency’s options for B2B growth services. Specifically, the deal helps the company scale its technical RevOps and GTM engineering services for global clients. RevPartners focuses heavily on HubSpot CRM architecture, demand orchestration, and managed RevOps services.

Currently, RevPartners holds a unique position in the technology marketplace. It remains the only firm worldwide holding both HubSpot Elite Solutions Partner and Clay Elite Studio Partner status simultaneously. Their specialized daily work spans system design, workflow architecture, reporting, and activation.

“Too many B2B organizations still operate with disparate marketing, sales, and revenue systems, which makes it hard to see what’s driving growth. With RevPartners, we can help clients unify strategy, systems, and reporting to improve decision-making and create more efficient paths to revenue,” said Andrew Cross, co-CEO at Walker Sands.

Expanding B2B Operational Capabilities

Furthermore, this corporate expansion combines multiple skill sets. Walker Sands clients now gain deeper RevOps and CRM expertise. Meanwhile, RevPartners clients receive brand strategy, strategic communications, creative, content, media, digital marketing, and Salesforce marketing automation. Consequently, the integrated firm helps business leaders see performance clearly. Buying journeys shift fast today.

“B2B buying journeys are increasingly self-directed and AI-influenced, while at the same time, revenue leaders face growing pressure to prove ROI. Organizations need marketing, sales, and operational teams working from the same playbook. Together, Walker Sands and RevPartners are better positioned to help clients build scalable operations that drive measurable growth,” said Brendan Tolleson, CEO and co-founder at RevPartners.

“Beyond the capabilities match and the many benefits to our clients, we’re excited to work closely with the RevPartners team. We’ve seen up close the way they approach every challenge with excellence, transparency, and collaboration. We look forward to achieving big things together,” added Cross.

Moving forward, the firm will operate under the name RevPartners, a Walker Sands company. The combined organization now employs more than 250 total workers. These employees specialize in strategy, technology, creative, communications, and media disciplines. Additionally, this deal follows a recent investment from Mountaingate Capital. Ultimately, the transaction advances Walker Sands’ strategy to build a premier data-driven B2B platform using advanced GTM engineering. 

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News Source: Businesswire.com