Client Command announced the appointment of Wally Burchfield as Chief Revenue Officer (CRO). The company said Burchfield will lead revenue functions and support expansion across automotive groups, OEMs, and new vertical markets. The move also supports growth for the company’s Active Shopper Network platform.
Burchfield brings experience in automotive retail, OEM operations, digital media, and advertising. Client Command stated that he has led teams focused on measurable growth through technology, data, and performance marketing. The company also noted that he previously helped scale a major automotive digital partnership connected to one of the largest Tier 3 franchise dealer networks aligned with Amazon.
Active Shopper Network Expansion Strategy
Client Command said the Chief Revenue Officer’s background aligns with its data-driven strategy. His experience includes audience targeting, campaign strategy, attribution, and integrated marketing execution. The company expects his leadership to support stronger engagement and conversion efforts for Active Shoppers.
Jonathan Lucenay, Chief Executive Officer of Client Command, said, “Wally is a proven leader with a strong track record of building relationships, leading teams, and delivering growth.” He added, “His experience across automotive, media, and performance marketing makes him an outstanding fit for where Client Command is headed. We’re excited to welcome him to the leadership team.”
Burchfield, Chief Revenue Officer, also commented on the appointment. He said, “Client Command has built a powerful platform and an incredible reputation in the industry.” He added, “The combination of the patented Active Shopper Network, identity-level data, and measurable attribution gives clients a true competitive advantage.”
Client Command stated that its platform delivers identity-level, real-time intent data through the patented Active Shopper Network. The company also provides marketing automation, multi-touch attribution, and match-back to sale capabilities for organizations seeking better visibility into customer journeys and marketing performance.
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News Source: Businesswire.com
