Clari + Salesloft, a leader in revenue orchestration, and Vidyard announced an expanded strategic partnership today. Together, they help go-to-market teams deliver personalized, scalable buyer engagement using AI-powered video and engagement signals. These skills are embedded directly into the workflow for revenue generation to ensure more effective execution and predictable revenue results. A collaboration between Clari + Salesloft and Vidyard is being advanced to help revenue teams enhance execution and human interaction. The partnership enables the use of personalized video within the same workflows that sellers use to conduct business.
A preferred partner solution of Clari + Salesloft will provide Vidyard and enable easy deployment and scale up of video engagement. With this method, it is possible to leverage video engagement seamlessly into the sales process. The Salesloft system helps teams determine priorities, set timing, and prioritize opportunities. With Vidyard, sellers are able to connect with the audience at these critical points. Together, they help teams convert prioritization into execution and execution into revenue outcomes.
“Revenue teams can no longer rely on disconnected tools and manual follow-ups,” said Michael Litt, CEO and Co-Founder of Vidyard. “Communication must be both personalized and operationalized. With Salesloft, we are enabling teams to embed video into every customer moment, turning engagement into action and measurable pipeline.”
“The combination of Clari+ Salesloft’s revenue workflows and Vidyard’s AI-powered video gives customers a clearer view into how buyers are actually engaging,” said Steve Cox, CEO, Clari + Salesloft. “That allows teams to prioritize the right opportunities, take action at the right moment, and improve the quality of the signals informing forecast decisions.”
The New Standard for Buyer Engagement
Buyers receive too many generic messages today, so increasing activity alone no longer drives meaningful growth. Rather, organizations need to focus on creating credibility and providing meaningful communications. Approximately 55% of sellers have stated that buyers tend to refrain from communicating with salespeople during the outreach process. On the other hand, 76% of sellers have been found to take deliberate steps towards increasing the relevance and personalization of their customer engagements.
The agentic AI workflow is helping revolutionize the way revenue teams handle engagement throughout the buyer journey. It allows the team to incorporate video personalization into all phases of the buyer’s journey. Vidyard helps automate video creation and delivery at scale for revenue teams in the modern era. It allows organizations to convert one-on-one communication into an efficient engagement process.
Video engagements by buyers are recorded and sent to Salesloft Rhythm. For instance, brief engagements lead to email follow-ups, whereas deep engagements require phone calls and outreach. Leading teams now embed engagement signals directly into execution rather than simply increasing video usage. They treat video as infrastructure, making it a consistent part of go-to-market operations.
A Unified Platform for Revenue Growth
Vidyard delivers video solutions for every customer interaction across the revenue lifecycle. It serves as a comprehensive platform for messaging, content management, automation, and integration with CRM. Clari + Salesloft & Vidyard enable you to deliver personalized communications in Marketing, Sales, and Customer Success at scale. This method ensures that there is a high level of consistency and measurability in engaging customers through all the stages of their revenue journey.
Personalizing your one-to-one videos directly from Salesloft emails and cadences in a seamless manner is possible. Personalized videos raise the number of opens by 16% and responses by 26%. Using artificial intelligence technology to make videos through avatars that keep the human factor can be performed by sales reps on large-scale operations. It ensures efficiency in the process while retaining authenticity in dealing with customers.
Engagement insights such as views, replay and watch-time data can be tracked straight in Salesloft’s workflows. The process will allow triggering follow-up communications based on the behavior and intention of buyers. Video agent functionality can automate personalized video engagement through triggers. This tool supports the scaling of efforts. This partnership strengthens the Predictive Revenue System by adding deeper buyer engagement signals. The system can help recognize real-time intention when other systems miss it.
It is easier for teams to understand where their deals stand because of this process. In the long run, such methods increase the predictability and accuracy of forecasting results. Joint clients have already been able to see a difference in terms of important KPIs. These differences relate to better open rates, more replies, quicker deal cycles, and more meetings booked.
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News Source: Businesswire.com
