Personalized, relevant and impactful customer experiences are built on audience segmentation.
But the customer data that powers segmentation is often fragmented, unreliable or, worst of...
Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks.
But even with so many tools at their fingertips, they...
M&A For many manufacturers, years of M&A has led to fragmented systems, complex intercompany processes, and a lack of standardization across the close. Increased...