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SPI Report: 2022 Professional Services Maturity Benchmark

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Cost of a bad lead 2020 guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation.So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that miss the mark? Unfortunately, many marketers and senior leaders are still unaware of the hidden costs and negative impact bad leads have on their business and revenue-generation efforts.
Integrate designed this guide, full of the tools and insights, to help you squash the marketing bad data problem.
In this guide, we’ll explore:
What is a good lead
What makes a lead bad
How to calculate the costs of a bad lead
What are the hidden costs of bad leads

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