Many B2B web stores fail due to a lack of scalability, buyer distrust, and outdated technology.
The gap between what buyers want and what sellers offer in digital B2B sales is too big to ignore.
Our study, developed in collaboration with B2B Online Insights, provides an in-depth look at:
- The hurdles companies must overcome to scale their e-commerce platforms.
- What B2B customers really expect – and what stops them from buying online.
- Why real-time data is the key to long-term success in digital B2B sales.